The Saab 9-3 Turbo X is still generating interest in the press, in this entry, we see:
- Saab 9-3 Turbo X vs. Lincoln MKS (odd juxtaposition, in my opinion)
- The San Diego Union-Tribune Reviews the Turbo X
- A video interview with Steve Shannon on the subject of the Turbo X posted on the Kelley Blue Book website.
As we’ve discussed, even though the Turbo X isn’t a high-volume product, it has been used effectively as a halo model to generate media attention. Three more examples posted today.
From the Cox News Service via the Greenville, North Carolina newspaper, Rob Douthit asks a question that I think that very few will ask: Saab 9-3 Turbo X or Lincoln MKS? The comparison ends just as you would expect:
The 9-3 is a clear winner in terms of performance driving. It would knock the socks off the MKS on pretty much any track test you would administer. But when it comes to styling, the MKS does the sock knocking, with its elegance and maturity.
Naturally, I’ll debate the Saab styling anytime/anyplace vs. the Lincoln. The MKS could be an Infiniti or Hyundai without stretching the imagination. I guess that some folks like conventional designs and bling. What can I say?
Mark Maynard of the San Diego Union-Tribune reviewed the Saab 9-3 Turbo X and it appears that his opinions match the majority of Turbo X reviews. I like this line:
BMW’s all-wheel-drive X6 gets 20 mpg highway and it isn’t nearly as much fun to drive as this Saab.
Finally, Steve Shannon, General Manager of Saab USA, appears via digital video on the Kelley Blue Book website, kbb.com. Other than reinforcing the standard Saab company line, I like to see Steve getting “excited” about the upcoming 9-5, which can’t come soon enough, in my opinion. Nothing overly interesting here unless you are planning to puchase a Saab in North America in the near future.









