I’ve just got off the phone with Eric Geers from Saab Sweden once again and we chatted about the options that Saab are currently pursuing.
We’ve read in reports from Swedish newspapers that selling Saab is quite a way down the list of priorities for the senior executive at Saab Sweden. I can tell you from my conversation with Eric this evening that that definitely seems to be the case.
Whilst reports say that there are a number of parties that have already shown some interest in Saab, our conversation focused on Saab’s #1 priority right now: ensuring funding for ongoing Saab projects and trying to persuade the Swedish government to assist in creating market conditions that will stimulate activity.
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Trollhattan Saab: You’ve been busy?
Eric Geers: Man, let me tell you, it’s been unbelievable….all up to the announcement and then afterwards – all night. And then at 6.45 the next morning we had the TV stuff….then radio and more TV. The day was completely full. Let me tell you, last night, almost the whole night there were people standing in front of the gate.
This is how emotional Sweden gets about this. This is what the car industry does to Sweden.
TS: I imagine if was Holden here, people would be going crazy, too.
EG: Yeah, it was incredible. There’s a lot of people involved here. You have the car industry, you have the government…and everyone’s look now not just the survival of the car industry but there’s government issues; from a labour perspective, etc etc. Here in this country, 15% of our exports are related to the car industry. It’s the biggest contribution there is…
TS: So what are you telling them all?
EG: What are we telling them? Well, what is your view on what’s happened?
TS: I’ve been reading all of the reports and getting as many translations as I can and it seems to be that selling is not something that’s being looked at closely right now (in Sweden). It seems to be that it’s probably being explored but it’s not something that’s being looked at closely. You’re looking at other alternatives first. There hasn’t been too much detail on what those other alternatives are…
EG: No. There’s basically no detail at that level on the plans. Absolutely not. If you use the term “strategic review” then, looking at Volvo, for example, people think that means we’re going to sell it but what people tend to forget is the other side of it, that there’s other options. Now, the question is, is it at the top of your option list or is it at the bottom of your option list? And the other options are basically forgotten. So what we’ve been trying to tell people is that we are looking at other ways of financing future Saab business, which is basically what we’ve been doing for the last few months.
TS: I guess a lot of people assumed a sale because of what’s happened with Hummer
EG: yeah, but there are also a number of other options. I think it was around eight months ago that they announced the strategic review for Hummer
TS: it was a long time ago….
EG: it’s seem that the only thing that’s in the media is then, OK, it’s for sale. And the same has happened to Volvo. Whereas the other options were forgotten. So we tried to explain yesterday what that could be and why they will be, as we see it, on the top of the list…..
….It involves a number of options that we’ve considered, like project-based funding to even equity ownership. We’re looking for the best financial options that will secure a good outcome for a successful Saab business.
TS: With the equity ownership option, does that mean that General Motors would be a joint venture partner with someone else in operating Saab?
EG: You might look, for example, at the Swedish state being a part owner. That could be for a bridge period, for a short time. That’s the sort of thing that we’re looking at. It doesn’t necessarily have to be like that. You could also say that we’re looking for external funding and look at specific projects. Now, what those things are is not something that we talk in public about but we have a few people and partners that we’re talking to.
TS: So the other day when Fritz Henderson gave his call about the presentation they were doing for Congress, he didn’t mention any of these other options for Saab. He said that it was going to be under strategic review and the only specific option that was documented really was the possible sale, which I think is what has got a lot of people talking about a possible sale.
EG: Well, he did mention when he was asked the question by Automotive News that there are several options including the sale of Saab.
TS: I guess we’ve all focused on that option because it’s the only specific one that’s been mentioned…
EG: ….which is understandable. If that’s the only one that’s mentioned then it will tend to come out like that.
…..What we’re doing is that we’re working very hard with the Swedish government. Today there will be more discussions with Saab, General Motors Europe and the government. Of course, the government, because it’s taxpayer’s money, they have to take a stand as to how they’re going to support. There are a lot of issues at stake – like what are they allowed to do within the European Union. They can certainly support the industry with support for research and development, which is what they do now with around half a billion kronor a year.
There are basically two things we’re asking – one is to get the market back, to get demand back and do everything possible…. we have a very old ‘car park’ in Sweden. We (i.e. Saab) have about 400,000 old cars out there and I think Volvo has around 1,000,000. I think after Switzerland and Greece it’s the oldest car park in Europe (i.e. old car population) because the cars hold together pretty well.
So one thing we want is for them to incentivise that. You could get a bigger incentive for buying an environmentally friendly car like a Saab Biopower etc etc. So there’s a number of things they can do to get demand back. That’s the big issue right now, the problem we’re facing: demand has gone. You look at the US market and demand has gone from 16 million to what, 11 million? It’s not a case of the wrong car or whatever, the demand has gone.
So we need them to do whatever they can to get the demand back. That’s not easy, but that’s what we have to do.
The other part of what we’re talking about with the Swedish government is, as I said, securing funding for operations, including the development of next generation product, etc.
TS: Is that where the problems with the EU rules come in?
EG: Indeed. They can’t just say “here’s a bag of money. Good luck with it”. They will look also at what the German government are doing, what the French government are doing – they are focusing a lot on their own countries. It’s a bit of a puzzle that will require a lot of discussion between governments and with the EU and so on…..One element of that is reasarch and development, which is allowed within the legislation and then there’s other things.
For example, state owneship is something that is not forbidden in Sweden. I think the Swedish state has something like around 55 companies that they own – energy companies and other things. Even in Germany, the state has a stake in Volkswagen. So that’s something that’s not forbidden, it’s just politically a case of..well.. is thing something you want to stand for, or not? That’s the thing that they have to sort out….and I should say it’s not the whole auto business, but a part of the auto business as a bridge to better times.
So what we’re looking for is security for finacing for the Saab business and whether that’s state ownership or guaranteed loans or something, that’s up to the government to decide. It’s not only part ownership that’s the option.
TS: So that’s guarantees for loans, should you need them?
EG: No, it’s guarantees to be able to finance future business requirements
TS: So that’s pouring money straight into the business rather than providing guarantees for loans?
EG: Well, as I said, either you own a stake in the company, which means you buy part of the company, which could be for the short term, or you guarantee a loan because in the current market it’s not easy to get finance.
We believe we’ve got a strong and relevant brand with what we’re doing with turbo technology, etc. And except for the current circumstances, the premium market is growing. At this point, we’ve run the business basically with one model. The 9-5, even though it’s eleven years old still sells in amounts of around 15,000 but basically we’re running the business with one model. So that means that we have to replace the 9-5, which we’re going to do next year but also we have to broaden the portfolio, which we’re going to do with the 9-4x and 9-3x etc.
If you look at the 9-5, which now sells around 15,000 and then you look at the 60,000 we sold when we first launched it, you can see where we’re going….we believe that at around 150,000 to 175,000 cars, we’ll have a good business. So if you add the numbers from the 9-3 to the new 9-5 and the 9-4, especially with the 9-4 being made in the dollar zone, then we have a pretty good chance. And we believe firmly that that’s going to be the case.
TS: With your own economic situation, have you heard anything from the Swedish government about if or when they’re going to provide those incentives that you’re looking for?
EG: At this point the Swedish government has not presented anything. Yesterday there was an expert Swedish commentator on Swedish television saying that he believes something might come next week or so, but really we don’t know at this point. We just say “hurry up a little”
TS: Can they move that quickly given that it’s close to Christmas, etc? I imagine that’d be something that would have to go through the Swedish parliament.
EG: I’m not sure exactly how that will have to work, but I know that things will have to move quickly.
TS: Do you know roughly what sort of time frame you’ve got to present a case to General Motors in Detroit?
EG: No, but as to the external partners and funding and so on, I think within a few months, that’s what we believe. With the Swedish government, we just ask that it comes fast. There’s a lot of pressure now, from people: commentators and experts, the other parties who are not currently in government. But the discussions we’re having with government now are very constructive and very positive.
TS: If the government does decide to take a stake, and it sounds as if that’s a primary option that you’re pursuing right now….
EG: Well no, that specifically is not the primary option. But at least, we want to have some option from the government, some guarantees to secure future financing of the Saab business. How they do it is something the government will have to decide on.
TS: OK. Well if they do that for you, isn’t that going to put a lot of pressure on them to do it for Volvo also?
EG: That might be. Volvo…Saab… everyone has different requirements. It might be that it’s going to be similar. We’ll have to wait and see about that.
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TS: Thank you. I think that’s enough for me to digest for now and I hope you have a calmer couple of days.
EG: Yes. I think the last call last night ended at 1.35 in the morning and at 5.37 in the morning there was another one. At least there was a few hours in between.
TS: Was that local people or people in the US?
EG: Swedish media. The Swedish media is extremely engaged, extremely engaged in everything that’s going on with the car industry. Lots of experts and lots of opinions.
TS: Including me!! I’ve got opinions flowing everywhere at the moment
EG: (laughs) exactly……..here in Pixbo, where I’m standing, we have the next generation 9-5 in this building..
TS: You’ve got it standing in the building where you are now?
EG: Yeah.
TS: Send me a photo! Just snap one with your phone and send it to me.
EG: (laughs) it’s an awesome car. Extremely cool.
TS: Is that a moving version or just a clay model?
EG: It’s not one one with complete engines, etc. It’s more one for working the interior and so on. There are moving ones out there, too, but they’re not in this building, so…
TS: You mentioned interiors, so I’ll ask you an interior question if that’s alright…
EG: Yeah
TS: The concept interior for the 9-4x and all that lovely dashboard treatment that we saw, is that being carried through to production with either the 9-4x or the 9-5?
EG: What we’re trying to do with current concept cars is not to be too far off the real production cars. So that goes for external and for internal design. Now, whether it’s glass or what else it might be, I can’t comment too much, but it will be….close. It will be different, very different.
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Once again, I’d like to thank Eric Geers for taking the time to chat at what is without doubt, one of the busiest weeks he’s had in a long time.
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