The 2008 Saab 9-3: My drive

2008 Saab 9-3Last week I jumped on a plane to Melbourne to participate in the press launch for the 2008 Saab 9-3. I’d driven the car once already, a TTiD back in June at the worldwide launch in Sweden. But I couldn’t wait to get back into it again. I was very keen to finally get my hands on a gasoline version – and I wasn’t disappointed.

The Saab 9-3 has to be good. It supports the Saab brand at the moment, with around 70% of worldwide sales coming from its three body styles – Sport Sedan, SportCombi and Convertible. From my previous experience in Sweden I was convinced that the 2008 version was better, much better, than the 2007 model it replaces. But five months later on a cold spring morning in Melbourne it dawned on me that this drive day would be a much more sober experience than the whirlwind that was a press day in Sweden.

Would the car live up to my own expectations and memories?

I’m pleased to say that it definitely did in most respects, though there was still one important area where I was left wanting.

Click on any of the photos to enlarge.

Styling

People will flat-out know what’s about to happen…..

2008 Saab 9-3

I love the new look of the Saab 9-3. I think it’s much more distinctive and adds a touch of purpose, almost to the point of aggression, that the 9-3 was missing. Whilst I enjoyed the stance of the previous model, the front was just beginning to date in my eyes and I think this more deliberate front end will stand up to the two or three years it has to serve quite well.

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9-3 Diesel video review – Australia

This one’s for the Aussies out there today.

If I had my act together and was more experienced at this sort of stuff, this is the sort of thing I’d have liked to do whilst at the Diesel and BioPower launch last January in Brisbane.

A good presentation.

My memories of that day and the favourable impression made by the new diesel models are still quite vivid.

Aussie 9-3 TiD Convertible review

Note to Saab Oz:

A few weeks ago, AlAero noted to me that he felt a little self conscious driving around in a car with “Diesel” written down the side. Not that he didn’t enjoy it, mind you. He is a bit of an exhibitionist in a nice sort of way (that in no way involves trenchcoats and hiding in bushes)

Earlier this week there was a BioPower review where the reviewer wrote The 9-5 we tested had the words BioPower written in 30-foot-high letters down both sides of the car (and if I had a dollar for every time someone asked me whether it ran on laundry powder, I could have bought one) so I was too embarrassed to drive it very far.

Today, in Queensland’s Courier Mail newspaper we read:

Saab labours the point about the diesel powerplant by signwriting “Diesel” down the side of the press vehicle. Don’t be alarmed as customer vehicles do not have this feature. Just as well, because you would quickly get sick of the smart comments from friends.

I don’t know whether being noticed like this is a good thing or a bad thing. What do they say? There ain’t no such thing as bad publicity…..

Anyway, just something to think about.

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Yes, there is indeed a review of the Saab 9-3 Convertible TiD in today’s Courier Mail. For about a month or so we were all able to gloat and talk about how it was Australia’s only oil burning convertible.

Then those mongrels from Volkswagen had to go and drop the Eos on the market.

Regardless, the 9-3 iConvertible is a much more attractive car, sticking as it does to the ragtop configuration – a point that’s not lost on our reviewer. Hardtop convertibles are the new black right now, but when I bought the issue up here on the site earlier this month there was plenty of support for Saab’s decision to retain the soft-top.

Our writer comments:


…..the Eos has a steel folding roof, while the Saab has stayed with the traditional rag top.

Being a rag top, it is noisy when raised or lowered, so any rattling diesel clatter at idle or disharmonious roaring at high revs would be very uncomfortable in the cabin.

Fortunately, it’s pretty quiet.

That it is, but I must say my recollection of spending time in the 9-3 Convertible brings no memories whatsoever of excessive noise. And further, if you’re complaining about the noise with the roof lowered, then maybe a convertible isn’t your thing….just saying.

But the point here is the diesel, not cranio-deficient-aural complaints. And on the engine, we shoot, and we score!


The 1.9-litre TiD turbodiesel engine is also smooth and refined, although it does have a soft spot down low and needs momentum before it starts to boogie.

Like many turbo diesels it has lag off the start and actually responds better to a coaxing right foot rather than a stomp on the loud pedal.

Given some patience with the throttle, the response is adequate without being lusty.

After all, it’s only a 1.9 with 110kW of power and 320Nm of torque.

ONLY 320Nm of torque??

He might want to go check how many other sub 2-litre four cylinder cars are generating that level of twist.

Anyway, that 1.9 TiD is a heck of a nice motor and having taken one for a decent spin (almost literally) back in January I can certainly see why they sell so well in Europe.

Incidentally, did you know that the 9-3 TiD Sport Sedan here in Australia gets better fuel economy than the Holden Astra TiD, which uses the same engine but is considerably lighter?

Clever little Trolls.

Saab getting great coverage in Oz

Here’s a photo of

a) some floorboards

b) a gorgeous Cocker Spaniel

c) the motoring guide

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I guess the correct answer will depend on your priorities.

The important bit for this website is the newspaper. What you’re looking at there is the front page of ‘Carsguide’, the motoring section of the Murdoch Press here in Australia. And right there in full color is the Saab BioPower 9-5.

Saab held their press launches for the BioPower and Diesel ranges in Brisbane two weeks ago. I’ve done a number of videos from the event, with one still to go.

The good news is that Saab have been well-covered in the news services here, and it’s not just comprehensive coverage, it’s good quality, positive coverage.

Ethanol is a pretty much a totally new concept here in Australia and there’s been a number of scare stories passed around about it. The great thing that Saab have done with this media campaign is de-mistify E85 for Australian journalists.

Those of you that know about BioPower and E85 in general should count yourselves a step ahead of the mainstream. I was present at one of the BioPower media days in Brisbane and witnessed the motoring press getting schooled as to how the whole system worked, what the benefits of ethanol were in terms of performance and emissions. The sum total of E85 knowledge amongst the media present in the room was really quite rudimentary.

So this is leadership. Seeing the gap. Seeing the chance to advance the market and taking the lead.

So far, I’ve heard Saab say that they’ll gauge reactions and consider the introduction of BioPower from later this year. Some of these sites are claiing that Australian customers can order BioPower right now. That’s something I’ll need to check out. There will be a premium on the vehicle in the order of $1,000 to $1,500.

I’m still hoping that the minimal cost of conversion to BioPower could be absorbed by Saab Oz and they take the next step to make all 9-5s sold in Australia E85 compatible. It’d be a fitting extension to the commitments made by Saab’s already in 2007, having brought the diesel lineup and made the decision to provide a carbon offset for every car sold in 2007.

The CarsGuide story on BioPower is located here.

In addition, there’s this coverage at Carpoint, another major online source here in Australia.

And finally GoAuto provide some pretty good Diesel coverage as well as another comprehensive intro to BioPower.

Saab Oz – Diesel emerging

Whilst the Saab Oz website hasn’t been updated yet, the new Saab-i newsletter is making the rounds with the new Diesel 9-3 range getting top billing.

There’s a link on the newsletter to a diesel intro page, which gives out all the info on the car and advertises the introductory offer available ($3,000 fuel offer for TiD purchases prior to March 31).

Saab-i goes out to registered interested parties and I’m sure there’ll be a few current Saab owners who’ll be interested in the TiD introduction. I know of at least one right here in Hobart.

Click here to go to the 9-3 TiD page. Click the image below to enlarge.

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Another Australian Diesel review

I know your Euro types must be thinking *yawn* and you Americans are possibly non-plussed as you’re not getting the vehicle, but the momentum on diesel here is going to continue for a little while yet.

This latest review comes from GoAuto and it’s good to see that they’ve taken away the same positive impression that I did from the launch in Brisbane.

Their comments on the market and what Saab think they can achieve there were very interesting, though I think they’ve erred in their numbers:


Saab is confident that most 9-3 diesel buyers will be conquest sales from other brands.

Staying deliberately conservative in its estimations, Saab expects around 35 per cent of all 9-3s to be TiD models. Using the 841 sales total from last year as a guide, it should count on around 300 diesel models finding homes in 2007.

Saab is also hopeful that the diesel SportCombi will give the recently released but somewhat underperforming wagon a sales fillip.

According to Parveen Batish, director for Saab in Australia and New Zealand, releasing the 9-3 TiD in three body styles is “… a real coup for the brand.”

“(It) gives Saab a real position of strength in the diesel market,” he says

With 1,600 sales in total during 2006 and a maximum 30% of those being 9-5s, Saab sold more like 1,120 units of the 9-3 last year rather than the 841 units mentioned (this may be a 2005 figure). Using Saab’s own estimation of 35% being diesel sales, that would allow for a projected diesel sales number closer to 400 units.

Pedantics aside, GoAuto emphasise the right conclusion here. Saab has introduced a very strong diesel lineup in Australia. They’re superb driving with the best fuel economy in the class and quite competitively priced.

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Thanks Turbin

Saab Diesel Arrives in Australia

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Saab have finally brought their diesel 9-3 range to Australia and I was fortunate enough to drive all three versions last week in Brisbane at the launch event.

This has been a much anticipated launch. Diesel automobiles are gathering some momentum here in Australia and as I found out last week, Saab have brought a great product to the market here.

I’m going to take my time preparing the video of my own drive in the diesel sedan and SportCombi as I want to make sure it really reflects how impressive this new model line is. I went into the day knowing that the diesels had done well in Europe but not knowing much about what to expect.

I came away from the day totally blown away by how great this engine is. If you’re like me, reading the specs and seeing 110kW (150hp) for a new car isn’t going to set your world on fire. But there’s a surprise in there – it’s the 320Nm of torque that make this car dance.

It’s not a bahn-burner, but this car is set up perfectly for regular everyday driving and there’s more than enough there to make the weekend trips interesting too.

For anyone considering a diesel in the Australian market, Saab’s combination of performance, standard luxury and safety will make for a compelling package.

As a Saab enthusiast I can’t say enough about how impressed I was with this car and how pleased I am to see that the diesel variants of the 9-3 will seamlessly compliment the existing range here.

The following videos outline the details of the new Saab 9-3 diesel range for Australia.

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This first video covers the model range, transmissions and fuel economy information for the Saab 9-3 diesels:

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The second video covers the model specifications and how Saab are going to market the cars here in Australia, including a preview of the TV and print advertisements for the diesel range:

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Saab Australia offer for Diesel customers

My thanks to PT for sending this in.

He received it today from Saab Australia in response to his enquiry about the new Diesel range here in Australia.

As you can see, Saab Oz are providing a decent incentive to have a look at diesel with $3,000 worth of free fuel with each purchase from the new Saab TiD range up until March 31st.

There’s also an offer of a bonus $2,000 rebate on top of your Saab trade-in if you want to purchase something other than a diesel.

Here’s the letter Pete received:

Diesel%20offer.jpg

Anyone got a mathematical brain and want to figure out how many kilometers you could travel in a 9-3 SportCombi TiD if the price of diesel is, say, $1.30 a litre and the diesel SportCombi uses the claimed 5.9 litres per 100 kms (combined cycle)?

I work it out to be about 39,000 kilometers.

My brain hurts.