French BioPower site online

Trust the French to come up with stylish BioPower website.

Why is French stuff always so alluring and classy?

Saab BioPower France

The website is called PlusPlusPlus and is available at www.plusplusplus.fr.

Yes, it’s in French but there’s some stuff there that requires no foreign language skills, too. Click on the note pinned to the tree that reads Voir les spots pub and you’ll get an ambient 8 minute video. It doesn’t say that much, but it’s all nice and natural and shows the 2008 Saab 9-3 off very nicely in spots.

BioPower Vide

The three Pluses in the title stand for PlusEcologique, PlusEconomique and PlusPerformante. You’ll figure those out as you go along, I’m sure.

A very classy site. Given the expanding E85 infrastructure in France, it makes sense that Saab would be pushing it there. I hope a lot of French customers get to see the site as it’s a very nice production.

Thanks Claude!

E85 for 85c in Cali

One of the things Saab USA have most likely been waiting for before bringing BioPower to the market is for E85 to become more available in California. Cali’s got an economy bigger then most countries all on its own. It’s a big market and Saab would be more comfortable knowing that some people will actually be able to make use of their BioPower technology there. Or maybe they don’t care at all and I’m just saying that. Anyway….

E85 saleToday, GM sponsored a two-hour E85 sale at one of the few public outlets where you can purchase E85 in the whole state. And given that it was E85 that was on sale, it was appropriate that they’d charge just 85 cents for it. Well, 85.9 to be exact.

1985 Gripen headed on down to fill up his flex-fuel company car:

What a freakin’ nightmare that was. The good news: yes, I got my company a tank of fuel for only 85 cents a gallon. The bad news: the line was over an hour and a half long! The line wrapped around the block and backed onto San Vicente quite a ways down.

So totally NOT worth it. If I’d known it would be such a wait I wouldn’t have stayed, but it was one of those things where I kept thinking, “well, I’ve been waiting THIS long, it’d be a shame to leave now…”

I got into the line at 12:20 and got up to the pump at 1:55. I drove out at 2:00. There was still a long line of cars when I left. I was so relieved to be done with it that I left instead of stick around and see if there was a riot when the station stopped selling at 2:00pm!

All the suits there, who I assume work for GM, looked giddy about the turnout but I kept wondering if the whole experience being so stressful now makes people associate buying ethanol with waiting in line! At 85 cents a gallon you’re going to get a lot of takers. At $2.97 a gallon, I’m not so sure.

There was also a big article about E85 yesterday in the LA Times.

Gripen spoke to the reporter on the phone for around 40 minutes a few weeks ago while whe was putting the story together, supposedly providing background and his piece of public opinion on the fuel. Unfortunately his contribution was left out in the final edit.

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In other news on E85 in the US – There’s going to be 20 new E85 outlets opening in Texas soon.

Saab targeting Aussie airports?

It’s been good to note some active advertising here in Australia recently.

Saab have a pretty small budget for this stuff, but it seems they’re spending it in a noticeable way. They’ve been running ads on TV here featuring the Lynx Yellow convertible and on my arrival in Sydney last month (on my way to Detroit), I saw this sign as soon as I got off the plane from Hobart:

Saab ad

Today I received an email from PT. I’d been looking for a reason to show the Sydney sign, above, and PT handed it to me.

He’s been to Melbourne recently and photographed this display inside the Qantas Club at Melbourne airport:

Saab booth

PT’s a very frequent flier and he tells me that the booth has been there most of this month. And don’t be fooled by the empty chair. PT tells me the place has been staffed most of the time and the representative’s been knowledgeable, and quite happy to talk Saabs and BioPower with the Qantas Club members.

BioPower will be a reasonably tough sell here in Australia. There’s no incentives and very little knowledge about the fuel. It’s good to see Saab Oz having a crack, however.

Saab BioPower vs. Prius (and all the other hybrids too)

Gripen here. This is a long post, as is my style, so consider that fair warning. I figure if you’re reading this blog you have a little free time on your hands anyway.

As many regular visitors to Swade’s blog know I’m the resident “treehugger” at TS. Now, let me temper that statement by pointing-out I’m not a nutcase extremist like those Greenies in New Zealand, Australia, and Belgium attacking Saab for trying to do the right thing. Like my political beliefs, in regards to my environmental beliefs I tend to fall smack-dab in the center between extremes. For example, I wouldn’t own a HUMMER, but I wouldn’t own a Prius either. I might own a Chevy Volt, Opel Flextreme, Tesla Roadster, Tesla WhiteStar or Tesla BlueStar if I could, though.

So due to Saab’s traditional ethos of “rightsizing” they’re a good fit for me.

There’s a big political push in the U.S. right now for “reducing our dependence on foreign oil” to achieve “energy independence and security” and we’ve heard previously that Sweden has a goal in pushing ethanol – to wean itself off of petroleum by 2020. Could it be that driving a BioPower Saab running on E85 would help further that goal more than driving a Toyota Prius?

Absolutely. Read on.

Continue reading

Video: GM’s ethanol partnership

The following video covers the announcement of GM’s partnership with Coskata in a new process for the manufacture of ethanol, a process that’ll use waste resources rather than corn, will use much less water, and will cost less as well.

Saab’s own Kjell AC Bergstrom features in part of the clip, talking about Saab’s BioPower engines and ethanol as a fuel source.

With Bob Lutz being so bearish about diesel in the US recently (more to come later) it appears that BioPower will be the next ‘new thing’ after the XWD rollout later this year. Hopefully Coskata can get the process online asap.

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And by the way…..

Our own 1985Gripen did a phone interview with a newspaper in Los Angeles today.

Gripen’s been an early adopter of E85 in his company-provided Chevy Impala and I had the pleasure of riding in it, with E85 in the tank, from LA to Santa Barbara a few weeks ago. The LA Times did a hatchet-job on ethanol not so long ago, but now that the fuel is actually available in LA they seem to have more of an open mind in exploring the E85 experience.

The interview went well and hopefully we’ll have something on the site as soon as it goes online.

Tuesday Snippets

Good morning all. It’s the first after a lazy long weekend here.

My first task, in just over an hour from now, is to deliver our Saab 9000 over to the Eastern Shore here in Hobart so that my stepson Ben can sit his driver’s licence test.

I think I’m more nervous than he is…..

HE PASSED!

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How many of you watch the Superbowl for the football, and how many watch it for the commercials? Whilst we get the game here in Oz, we don’t get the ads, unfortunately.

A 2008 Saab 9-3 Aero will feature in two ads shown during the big dance. No, it’s not quite what you think – I don’t think SaabUSA’s budget can stretch to Superbowl ads.

Saab will the beneficiary of someone else’s advertising. From an email from SaabUSA this morning:

Watch for two new Bridgestone TV commercials to debut during Super Bowl XLII – Sunday, February 4 – featuring a 2008 Saab 9-3 Aero Sport Sedan.

The first spot, titled “The Scream,” also features a memorable cast of furry characters and will be the first commercial to air at the end of the first quarter.

The second spot, titled “Unexpected Obstacles,” takes some interesting twists and turns and features the likes of Alice Cooper and Richard Simmons. It will air in the third quarter of the game.

I wonder if they had to contribute to the cost in order to get the product placement?

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I don’t have much by the way of translations here, but it seems some speedskaters could win themselves a Saab BioPower in Norway. The advice I received was simply as follows:

a 9-3 biopower to any speedskater setting world record this weekend at the Vikingship stadium (Hamar, Norway). Many attempts, no winners …

Maybe these guys would have more of a shot if they were wearing skates…..

Saab BioPower

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OK, here’s one for the rumourmill.

There’s some whispers going around in a European Saab forum that engineers may be working on a Wankel rotary engine for Saab.

Hmmmmmm. Could be fun if they find a way to keep the consumption reasonable.

Wednesday Snippets

Remember the Saab Pride of Ownership competition?

In case you were wondering, I haven’t forgotten about it and the publication of entries will resume shortly. It just took a short vacation. Motor Shows happen sometimes.

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I can now claim to have my photo in Auto Motor and Sport magazine. It’s not a photo of me, but a photo I took of Par Brandt sitting in the back of the Saab 9-4x.

AMS 9-4x

The same article also features an image of Jan Ake Jonsson reading a copy of AM&S. I think I’m going to have set myself a mission of getting a picture of JAJ wearing a Trollhattan Saab shirt :-)

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Welcome to the Saab Club of Slovenia to the list of clubs on the sidebar.

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Saab Australia are going to feel the heat when they’re dragged into court by the Australian Competition and Consumer Commission over their Grrrrrreen ads.

The ACCC considers that the advertisements represented to consumers that:

- the net amount of carbon dioxide released into the atmosphere by any Saab vehicle, over the life of that vehicle, would be zero
- planting 17 native trees on behalf of the purchaser of a Saab vehicle would offset the carbon dioxide emissions for the life of the vehicle, and
- Saab vehicles have some attribute or attributes which contribute to reduced carbon dioxide emissions by those vehicles compared with Saab vehicles supplied prior to the publication of the advertisement.

The ACCC alleges that the Saab is Green advertisements were misleading and that Saab has breached sections 52 and 53(c) of the Trade Practices Act 1974 because:

- there would, in fact, be a net release of carbon dioxide into the atmosphere by the operation of any motor vehicle in the Saab range
- planting 17 native trees would not provide a carbon dioxide offset for any period other than a single year’s operation of any motor vehicle in the Saab range, and
- Saab vehicles do not have any attribute or attributes which contribute to reduced carbon dioxide emissions by those vehicles compared with Saab vehicles supplied prior to the publication of the advertisement.

This isn’t the first we’ve heard of this and I’ll wager Saab Oz knew it was coming. The same sort of thing happened in New Zealand not so long ago.

At some stage, the powers that be are going to realise that a car company trying to do the right thing is a positive outcome and maybe, just maybe, they’ll encourage it.

in the meantime, it looks as if Saab Oz will have to be a bit more creative to get it’s green credentials expressed to the marketplace.

New BioPower ad

UPDATE below

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I’m sure this will be up on Youtube shortly, but for the moment please click through to Dagens Media to watch the new Saab BioPower ad that’ll go on the air in the next few weeks.

With thanks to CTM

Saab BioPower Ad

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Indeed, there is a version of this on Youtube.

This looks like an Italian version of the ad for the TTiD. It features the sedan rather than the Combi in the ad above but it’s shorter than the one on Dagens and doesn’t have all the imagery.

Thanks Charles!