This is part 2 of a 2-part entry. It was initially placed in comments by “Jeff” but was such a good and in-depth read that I thought it deserved to come out on to the front page.
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I’ll preface this by saying, yes: Saab should always be a step ahead of the competition, they should be revolutionary with their styling and really give us something inspiring with their design, technology, and feeling.
I think the rear of this concept is onto something in small car design. I honestly think a few minor tweaks, a little more time in the oven, and this 9-1 is good to go. But damn, I will say it is polarizing. They went so far as to put MacBooks around the thing to see what reactions were. And you know what? Just like here, motorshow elite or not, I guarantee people either love it, or hate it. They feel passionately one way or the other, and there you have it: people will see this car and feel that word…passion, towards a Saab. And whether it’s in a positive or negative way, it’s challenging us to react.
That’s what good concepts do, they make us rethink our norms (which consequently is probably why this car looks better everyday you come back to see it). It’s the same phenomenon Apple has seen as of late, people love or hate them, but their intrinsic philosophy has stayed the same, and eventually, that attention has brought people to their brand, and marketshare and revenue have come with it.
But as far as styling trends are concerned, we all saw that the coupe rear end is where car design is headed. Not only the Mercedes CLS, BMW GranTurismo (future 7-series), Aston Rapide, Jaguar XF etc etc have adopted this, but even the BMW X6. And while the back of the X6 has received some bad press and I’ll agree, the front and the back don’t match, it shows that sporting profiles are what people want. Isn’t it ironic that at a time when everyone else is adopting a trend, Saab has dumped it while their current lineup apes sedans designed 10+ years ago? When something is your trademark for so long, and everyone else comes along with their own version of it, you don’t just drop it, you enhance it and celebrate why yours is the original and the best. I’m tired of Saab being regarded publicly as just “that quirky brand.”
And it’s about time good ol’ Maximum Bob Lutz got to see first hand that this brand can ignite this passion.

















