Trollhattan Saab has changed!
The site you're viewing now is the original Trollhattan Saab weblog, though it's now an archive only and no new material is posted here. As of February 2009, all new material is posted at our new site - Saabs United.
Please join us at Saabs United and get your daily Saab fix from Saab sources all around the world.
Following on from what looks to have been a successful promotion in 2008 (though it’s impact in terms of vehicle sales might be questionable) Saab are teaming up with the Burn Notice TV show in the US to provide another interactive online game in 2009.
From Mediaweek:
Covert Ops 2 will integrate the Saab brand throughout the game, including letting players drive a virtual version of the vehicle depicted in the show.
Over a nine week period last summer, the Burn Notice-inspired Cover Ops game drew between 40,000 and 60,000 users a week on USANetwork.com, and 300,000 overall. Visitors spent an average of 12 minutes per session with the game, which was designed to complement each week’s new Burn Notice episodes by showcasing original corresponding storylines conceived by the show’s writing staff.
……As for Saab, besides having digital version of its cars built into the game, Redniss’ team shot some footage from within actual Saab vehicles–in an effort to provide players with the feeling that they are actually driving. “You’ll be able to see through the windshield on screen,” he said.
The launch will be on January 22 (i.e. now in the US) to correspond with the launch of the new season of the show. The Covert Ops website is here.
–
2 responses so far ↓
1 Karen
// Jan 23, 2009 at 9:38 am
from a July 14, 2008 article at tvsquad.com (no URL!)
“…the second season debut for USA’s Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.
I’m generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics — 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall — is impressive. It built on last season’s numbers considerably — 35% in viewership.
And in case you didn’t know it, Burn Notice was already a hit. It bested AMC’s Mad Men by a five-to-one margin in 2007. Mad Men got the critically plaudits and attention, more than Burn, but BN was the more substantial ratings success.
To me, there are a couple of reasons for the Burn Notice boom. First, it’s a damn good show and the viewing public has had a chance to find and appreciate the show since last the summer of 2007. …”
Karen adds: That is a huge audience for a cable show – they have been having mini-marathons all week, alternating with House (those Volvo driving doctors).
For anyone who needs a break from politics and bad economic news, USA channel is VERY popular.
Now I guess I should watch it and see if the lead is driving a Saab. Could be salvaging a whole generation of future Saabistas in the U.S.
2 tksaab
// Jan 24, 2009 at 4:30 am
My wife and I are addicted to this show!