Thanks to all the people who sent in a reference to the Autoblog coverage of the question “Would reviving the Viggen help or hurt Saab? Whilst Autoblog were doing the asking, their question was based on some hardcore photoshopping and pontificating over at TurboNines.
T9s consider what options might be available for Saab to jazz up the range a little and consider that a revival of the Viggen badge and the infusion of some Hirsch techonology might be the key to doing this in an inexpensive way.
Personally, I’m divided over a potential re-birth of the Viggen badge. I owned one. I loved it and still do today. But I also know that the press would fill their stories with references to negative vehicle attributes that are purely historical and would be irrelevant in a modern XWD-equipped Viggen. Simply put, I’d love to see the badge again if you could guarantee that it didn’t come with the baggage.
As for Hirsch, I’ve been lobbying for greater access to Hirsch parts in the USA and Australia for around three years now (here’s a biggie from earlier this year). Unfortunately, the arrangement with Hirsch doesn’t make it a fait accompli that it’s offered in all markets. The Saab organisation in each country needs to have Hirsch parts tested and approved prior to offering them in their jurisdiction because Hirsch equipped Saabs are still covered by the factory warranty.
Saab Australia have already done that homologation style work, around four years or so ago, yet they’ve delayed bringing Hirsch parts to Australia due to the small scale of our market. Earlier this year, we received intel to the effect that Hirsch would become available around mid 2009, however.
In the US, I’m sad to say that I’m not sure the top levels of SaabUSA are really aware of what Hirsch do. When I spoke with Steve Shannon about it last year he kept referring to “cold air induction kits”. To be fair, he had a general knowledge, but he also had a lot on his plate and getting across the finer details of a small scale tuner that might appeal to a minority of your already-small customer base wasn’t a task that was high on his list. Bottom line: Hirsch aren’t on SaabUSA’s radar, however right or wrong that might be.
The TS verdict: it’s an entertaining and very worthwhile read. If T9s position were possible then as a Viggen enthusiast I’d love it. I still tend to think, though, that Saab Performance by Hirsch might be the hi-po way of the future for Saab. If Saab could get to a point where Hirsch models could regularly be shown in Saab forecourts in all countries, I think that’d be a fantastic result not only for Saab, but for the guys at hirsch in Switzerland who do all the work, too.
Read the full story, with imagery, at TurboNines.
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Circulated the same story to SC. Look at the (final) version p-shopped by Boon94. Awesome !!
http://www.saabcentral.com/forums/showthread.php?p=1395194#post1395194
I’d hate to see Viggen badges just on a four door sedan. Let’s wait for the new 9-3 and maybe we can have a real Viggen again?
Just make sure it’s Lightning Blue which is quite possibly the hottest colour ever applied to a Saab, IMO!
Ken, that is awesome indeed. Why did they never make a coupe?
SaabKen: That car probably deserves a Viggen badge. I hope we get another car that does.
Yeah …… “WHY ?!?!?”
Ooops, you mean SAAB or TurboNines ?
Zippy – I think Lightning Blue is the hottest color EVER to be applied to any car in history. Bar none. BTW: you coming to the big Parts Sale Par-tay at Bjarne’s this Saturday ?
They Will never use the VIGGEN name again!….Why you ask?….VIGGEN is a copywriten name, title, and designation belonging to the aerospace devision and SAAB AB and since they split from GM SAAB cars thats why, so if you own a viggen now……. thank your stars because it is the last.
In 2000 when GM bought the rest of SAAB, SAAB AB aerospace took away the rights and titles that belonged to SAAB AB including the scania and “VIGGEN” name and viggen delta emblem, that is why you see the basic “SAAB” emblem today SAAB AB does not want to have anything to do with GM SAAB The viggen is the one and only, I bet SAAB AB is frusterated knowing there are little road worthy JA-37 fighter jets flying around.
Name it the Gripen, the Draken, the Lutefisk…
Why not use the SPG name again?
As for the color, I’d take a MCY model over the LB. Saab yellow is so puuuurdy.
I’d say call it the Gripen. Also, it would need to have a new yellow as its exclusive color. Perhaps Lightning Yellow or a different blue. Red wouldn’t really be suitable as an exclusive color though.