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I just got a heads-up about this new video from Saab with a message asking that I wish you all a Merry Christmas from them.
This is a groovy little ad in the tradition of the old Saab Vs ads from times past.
It was shot recently (the ad, not the reindeer) in Kiruna, in northern Sweden.
Merry Christmas indeed!!!
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And by the way, if you want to see some excellent Saab stuff on YouTube, the SaabLoweBrindfors channel is the place to visit. They’re the ad agency for Saab in Europe.
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19 responses so far ↓
1 turbin
// Dec 17, 2008 at 6:12 am
Nice one, Merry Christmas to all Saab employees and salespeople worldwide. Count on our support now and into the future. Cheers!
BTW: You’re posting early this morning Swade!
2 Swade
// Dec 17, 2008 at 6:18 am
This one was quick n easy, mate. Early indeed – I’m still in my pyjamas, actually, but will be at the office in less than an hour. The beauty of living in a small town
3 turbin
// Dec 17, 2008 at 6:23 am
Yeah I live in a small town too, just work in a big one 80km away. Still, I can get from bed to desk within the hour too, and be eating breakfast while reading TS!
4 ctm
// Dec 17, 2008 at 6:30 am
I have a 4 minute walk from my front door to my office.
5 turbin
// Dec 17, 2008 at 6:33 am
ctm, OK, real ‘Biopower’ but where’s the fun in that? Do you at least walk past a Saab? Don’t tell me, you see lots of pretty girls instead… in that case you win.
6 Rune (the other one)
// Dec 17, 2008 at 6:38 am
Even though I realized the “runs on hay” would come… (well… “duh”! the preview shot said “hay” already) I laughed.
The 9-3 looks beautiful in red. Santa should consider upgrading his old sleigh. Or maybe he already has?
Rudolph would not normally have much time to chew the hay at this time of year!
Very nice ad. Very nice. I only wish I could have been there at the filming. Such nice colours. Would have loved to capture some of that on film myself.
7 ctm
// Dec 17, 2008 at 6:39 am
On a normal day I could work past 30-40 Saabs at least during those minutes.
And yes, the population around here are at least 50% women/girls.
8 Jörgen Trued
// Dec 17, 2008 at 8:09 am
ctm: I thaught everything in Simrishamn was within 4 minutes
Merry X-mas!
9 Dippen
// Dec 17, 2008 at 9:06 am
i must say its a cool vid..love the red theme:)
btw,i hope i will get my TS-jacket before 30 Dec because i will perform a equestrian event with my horse with the TS-jacket( i hope it will give me good luck..)…yeah..that will be a bit “real” biopower;)
merry X-mas to all saab people out there.
10 mo
// Dec 17, 2008 at 9:59 am
we need these commercials in the ASAP. smart and witty commercials that appeal to thinkers is what we need, though the recent crop of commercials are a huge improvement.
11 Moosex
// Dec 17, 2008 at 4:59 pm
Damn reindeers! They might look nice and cute in ads, but trust me: it’s no fun trying to avoid hitting them on the road. I can tell what happens in the battle “Saab vs reindeer” as I’ve unfortunately been to one. It ain’t pretty
12 ctm
// Dec 17, 2008 at 6:27 pm
Jörgen Trued,
Not all my time spent there…
13 David Blumberg
// Dec 17, 2008 at 7:21 pm
One reindeer power… hehehe. This is a really good add. Why isn’t it running on tv in oz? :p
14 David N.
// Dec 18, 2008 at 1:54 am
Very cool ad… Wish they showed it here…(sigh)…
15 Ken H
// Dec 18, 2008 at 5:24 am
I have one objection: reindeer runs mainly on Reindeer lichen / Cladonia rangiferina ( http://en.wikipedia.org/wiki/Reindeer_lichen ). The herders will give the reindeer hay in periods when lichen can be difficult to find, but hay is not suited as a main nutrition for reindeer.
Picky? Me?
16 Rune (the other one)
// Dec 18, 2008 at 7:25 am
Yes, very picky.
You see, the 9-3 herders usually feed the 9-3s with sugarcane (http://en.wikipedia.org/wiki/Sugarcane) ethanol. In times of need however, they can also resort to hay based ethanol.
Same thing really.
17 turbin
// Dec 18, 2008 at 7:33 am
Hay, Ken H! Do you go round telling kids Santa’s not real?
18 turbin
// Dec 18, 2008 at 7:37 am
Hay Rune, like your avatar for some strange reason!
19 Rune (the other one)
// Dec 18, 2008 at 8:45 am
turbin, yes I noticed.
I liked ice blue too, but now, after seeing this ad, I want red!
PS: But atleast I got the right engine! Mine runs on hay! Hey-hey-hay!
(your interior is really nice though — I dunno why I went with black leather + white fabric seats)