Saab in Second Life

November 29th, 2008 · 7 Comments

I know many real life companies have a presence Second Life, the online escapism project that allows people to be what I guess they’d like to be in real life. The companies concerned see it as a cost-effective way to market their products to people. I’ve even read in the news about companies doing Second Life product launches, complete with speeches, press releases and the whole shebang.

I don’t know if Saab have taken up an officially backed presence in Second Life, but these screenshots would tend to suggest that someone has taken the trouble to set up a Saab-ish presence there.

Personally, I’ve got enough on my plate with real life and have never explored the Second Life world, but I remember it being huge a few years ago. It seems to have quietened a little since then.

Even Santa’s paying a visit, probably wondering which Saab he should park under my tree

Beware, there’s every chance that this attractive young Second Life woman is actually a fat, hairy old man with eleven fingers and a drooling problem.

A question for all our Saab dealers tuning in - how often do you have this many people in your showroom at one time?

If you’d like to see more, there’s a set of 32 screenshots at Flickr.

And if you’re a Second Lifer, have you come across any Saaby presence there? Any other companies of note? And are you a fat, hairy old man with eleven fingers and a drooling problem???

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Tags: Saabology

7 responses so far ↓

1 Kroum // Nov 29, 2008 at 10:07 am

A question for all our Saab dealers tuning in - how often do you have this many people in your showroom at one time?

Great line. And now let us go back to the poor online configurator on Saab USA’s website. Shows you how powerful of a promotional tool the Internet really is.
2 Robin M // Nov 29, 2008 at 10:14 am

And did you notice they have sold all their cars, not one in sight. Well done that sales man.
3 SaabKen // Nov 29, 2008 at 10:40 am

Seems the only product left available is the 9-3SS.

Waitaminit, is this 2009 when there really is only ONE model for sale because the 9-5’s been put out to pasture and we’re still waiting for the 9-3X, 9-4X and the new 9-5 ?

Sorry, trying to be sarcastically cynical on a Friday afternoon
4 Tedjs // Nov 29, 2008 at 1:06 pm

Sounds like Saab may get a second chance producing cars and opening new dealers in ‘The Matrix’…
5 tom // Nov 29, 2008 at 1:24 pm

tee hee
6 eggsngrits // Nov 30, 2008 at 4:02 am

Second life? It seems that most of these folks have yet to actually get a life, why do they think they need a second one?
7 Paul Brun // Nov 30, 2008 at 2:00 pm

Second life…..what a waste….