I know many real life companies have a presence Second Life, the online escapism project that allows people to be what I guess they’d like to be in real life. The companies concerned see it as a cost-effective way to market their products to people. I’ve even read in the news about companies doing Second Life product launches, complete with speeches, press releases and the whole shebang.

I don’t know if Saab have taken up an officially backed presence in Second Life, but these screenshots would tend to suggest that someone has taken the trouble to set up a Saab-ish presence there.

Personally, I’ve got enough on my plate with real life and have never explored the Second Life world, but I remember it being huge a few years ago. It seems to have quietened a little since then.

Even Santa’s paying a visit, probably wondering which Saab he should park under my tree

Beware, there’s every chance that this attractive young Second Life woman is actually a fat, hairy old man with eleven fingers and a drooling problem.

A question for all our Saab dealers tuning in – how often do you have this many people in your showroom at one time?

If you’d like to see more, there’s a set of 32 screenshots at Flickr.

And if you’re a Second Lifer, have you come across any Saaby presence there? Any other companies of note? And are you a fat, hairy old man with eleven fingers and a drooling problem???

–