Comments on: Saab Sales Snippets

By: turbin

turbin — Fri, 31 Oct 2008 01:15:21 +0000

Hey Sam, less than 7 years old. 25% of the new car price (ex on-roads) will be added to the trade-in value of your existing car. Turbo X excluded (for purchase, not trade-in : ) ) Can be done multiple times ie. have two cars to trade, can get the deal on two new cars.

You also get a special card that is missing the member ID that is supposed to be printed on it. This number is to be used to log into a special private site. Once you find the number elsewhere and enter the site it tells you nothing more than the brochure does but invites you to do the turbo gene test.

Clearly Saab’s best prospective customers are it’s existing customers and they are all sitting on their hands…… til now. Saab has to do something as they are sitting on probably another 30-40 sales this month I would guess.

Doesn’t help when Saab starts the Turbofest and groups of dealers then have their own sales fest that doesn’t tie in with the Saab promotion. They should be synergising not fragmenting the marketing. Usual hopeless communications.

By: Sam

Sam — Fri, 31 Oct 2008 00:04:35 +0000

The loyalty bonus that’s going on here in Aussie at the moment is awesome!!!

If you have a SAAB that is less than 5 years old, you can trade it in on a new vehicle and get a huge 25% off the purchase price.

I wasn’t really interested in upgrading to a new SAAB but at discounts like this, how can I refuse?

Funny how SAAB is not advertising this promotion.

How good is that!

By: Ken H

Ken H — Mon, 13 Oct 2008 21:14:35 +0000

Not entirely sales related, but according to Sweeedish AMS there is a chance that future European models, including the 9-5, can be developed by US engineers. http://www.automotorsport.se/news/15882/saab-9-5-kan-utvecklas-i-usa/

How about that, people? 9-5 in true US style…

By: Dippen

Dippen — Mon, 13 Oct 2008 20:47:32 +0000

Its cool to see that car sales in Russia is going up:)