I’ve been tooting Hirsch’s horn on this website since my first encounter with Jeff B’s Hirsch 9-5 in Melbourne, way back in 2005. From that day to this, we haven’t received any good news on Hirsch expanding to new markets……until now.
Around 12 months ago I attended the Australian launch for the 2008 Saab 9-3 and one of my key points to clear up was whether or not Saab Oz were looking at introducing Hirsch products here in Australia. At that time, I was told that the compliance, warehousing and marketing costs would be too big for a small market like ours.
Thanks goodness for time and a little bit of daring and common sense: it appears that that decision has now changed.
I have received information indicating that
Saab Australia GM Premium Brands will be offering Hirsch performance parts in the Australian market starting in the second quarter of 2009.
I can’t tell you how pleased I am at this news. I haven’t heard whether it’s just a selection of Hirsch’s range or the full catalog, but hopefully it’s the latter.
Yes, Hirsch stuff is expensive and yes, the market will be fairly small here in Oz. But it’s a move that adds no small amount of panache to the brand and positions the brand image well and truly in the direction that it needs to be heading prior to the release of the new 9-5.
The performance packages and tunes that Hirsch offer are the only ones that will preserve your original Saab warranty. The mere fact that they’ll be available will create interest amongst late model Saab buyers. The cosmetic equipment, especially the leather dash for the Saab 9-3, should also create no small amount of interest.
I’d like to thank and congratulate
Saab Australia GM Premium Brands for what is a courageous and right decision.
Hopefully the powers-that-be in other markets that don’t currently have access to Hirsch will follow suit soon.