I like the positive messages coming out of Saab in the United Kingdom in recent times.

They’ve just launched a new site emphasising the active Saab lifestyle - Saab in Motion. As the northern hemisphere approaches it’s colder months, Saab In Motion is promoting a number of winter events being hosted by Saab’s partners in the site….

Salomon, who have been a partner with Saab for some time now, make skiing and and other lifestyle equipment and sponsor a bunch of outdoor events. Through Saab in Motion, you can enter a competition to win a private ski session with Pat Sharples, who is apparently someone you’d want to ski with

You can also win an Ice Climbing session at Ellis Brigham’s Vertical Chill climbing centers in either London or Manchester.

There’s also a chance to win a Saab just by test driving it, though it looks like that might close at the end of September, so it might be a little late.

Finally, Saab are advertising some events for the runners out there. In conjunction with Salomon, they’re sponsoring the Turbo X trails, a series of cross country running events running from May to November 2008. There’s still two of these events left on the calendar, so if you’re into punishing yourself by running around Mother Nature whilst she cracks a whip on your butt, then these might be just for you. At the very least you’ll get a Salomon T-shirt for your troubles.

There’s other stuff at Saab In Motion, and if you’re into Saabs and winter sports then it looks like it’d be worth checking out (esp if you’re in the UK, the competitions are a little pointless if you’re outside the UK).

It’s good to see Saab making some efforts at engaging their clientele like this.

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