Something that I wasn’t aware of until recently is that Saab Automobile, A.B. is the official Purveyor of automobiles to the Court of Sweden.
What does this mean? In some monarchies (such as in Sweden’s) the Royal Family may designate a purveyor of goods or services as official to the Court.
As such an appointee Saab is allowed to include the phrase, “By Appointment to His Majesty the King of Sweden” in their print materials.
Saab is a Royal Warrant holder whereas Volvo is not. For a list of Royal Court of Sweden Royal Warrant holders see this page.
For more information on Swedish Royal Warrant holders, see the official website here.
I wonder if Saab could benefit from this honor to market their cars exclusively to the Swedish government for their official duties use fleet?
Note the griffins on the coat-of-arms above.