If you’ve been hanging around here a while you might be familiar with a commenter here named Kroum.
Kroum lives in Canada and for quite a while now he’s been interested in a Turbo X. Whilst he didn’t coin the phrase Official Car of The Sith (I think that honour actually goes to Autoblog), he did make the video
. I’ve been corresponding with Kroum for a little while now on some site redevelopment stuff, and it was with no small amount of sadness that I read the following story earlier today.
As I have in-laws in Canada, I used to joke on this site that I’d love to move there and run Saab in Canada. Maybe I should?
Kroum’s story:
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I would like to share some disappointment with you. As you know, I expressed interest in a six speed manual Turbo X sedan as early as November of last year, even after an initial let down by the sub-300 hp numbers. I spoke to both the general manager and two of the sales reps at my Saab dealership (Saab Saturn Hummer on the Queensway) as far back as October, and my name is supposedly on the list. Yet, after 5 full months, I know nothing further about the car.
I have made regular stops to the dealership on weekends, asking for updates, news… Nothing. I have not received a single call from the dealership, even if just out of courtesy to keep me updated, and even if the update is simply “no update yet, but we are on the ball”; I have to walk there myself and proactively seek news. Who is the client here?
At the same time, I keep reading about people in the U.S. receiving packages, people in Norway being told they are number X on the local waiting lists, etc. Yet Saab Canada does not even know how much the car is going to cost!
Imagine, I am prepared to spend $55-60K Canadian on a car I have not driven, and only saw in the flesh last month in Detroit. What are the options on the car? What is the lease rate? Anything, for god’s sake!
So having been completely ignored by my dealer, I am really starting to get the feeling my business is not really that important to them. After all, they do have all those Hummers and Opels, ahem, Saturns to move right? And yes, I am pissed off. Am I not supposed to be the very incarnation of Saab’s target group? Young, independent, successful, I make good money, yet I friggin’ have to beg for any information?
I really love Saab, Steve. But I work hard for my money. So I have started looking at my options for the kind of money I will be spending on the Turbo X, and have narrowed them down to BMW 335xi and Audi S4 or S5.
I filled an online form at bmw.ca last night and got a call from my nearest dealer….. this morning.
“Hello sir, thank you for your interest in the 335xi coupe. What would be a good time for you to come, talk about the car and take it for a test drive? Saturday noon? Most certainly, I will see you then.”
The car will costs a little more than the Turbo X when properly optioned, but you get a little more hp and torque, direct injection twin turbo, an AWD system that surely is not as good as XWD, but is good nonetheless, and you get free maintenance for your entire lease – which could easily even out the pricing. Similar story with the Audi S4 or S5. Both cars are fairly handsome (the 335xi in question is the coupe, not the butt-ugly sedan).
The Turbo X is still my number one option… But it has now become an option. Just a few months ago, it was a certain sale. I have to be rational, I only spend my money where it’s wanted. And to be absolutely blunt, a big part of me favouring the Saab over the BMW and the Audi is my desire to be different and separate myself from the pack. I would feel like a sheep driving the Bimmer, but I would feel like an idiot if I blindly buy the Saab after having waited for months on end to at least know what my lease payment will look like. And this comes from a hardcore Saab nut – imagine what an average buyer would do.
Anyhow, I am really bummed about this whole thing. It’s almost March now and I am no further than I was in October. You are a first-hand witness to my sincere excitement of the Turbo X, doing the Darth Vader flick et al. I was talking to people at work, spreading the Saab love.
I hope to have an idea what is going to happen within a few weeks. If Saab Canada doesn’t at least have pricing by mid-March, for a car they expect to move in April, then why do they even bother staying in business?
I will keep you posted.
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I know Zippy has mentioned a lack of Turbo X pricing in Canada in recent comments here. I guess the full extent of that fact didn’t really hit home until I read Kroum’s story in full.
Seriously, if they can’t sell a Turbo X to an enthusiast who’s been on the wire since October last year, if they can’t even give him a call, then who are they going to sell them to?
GM folks reading this might think that I’m hurting the brand by publishing stories like this, that I’m trying to embarrass Saab Canada. But how could the brand hurt any more in Canada than what it already is with service like this?