Comments on: New Saab ads from Switzerland

By: Jürg

Jürg — Thu, 14 Feb 2008 09:53:12 +0000

Yes, it says “move your mind”

By: NJ_Nick

NJ_Nick — Wed, 13 Feb 2008 20:24:17 +0000

So, is the XWD 9-3 availble in europe already? Or is it an ad for pre-order?

I am having a difficult time reading the slogan under the griffin emblema, but I think it says “move your mind” and not “born from jets”….

By: turbin

turbin — Wed, 13 Feb 2008 19:38:42 +0000

LP, “carpet bombing”? Were you Born From Jets?

By: Alex

Alex — Wed, 13 Feb 2008 19:37:31 +0000

I think it’s amazing that Europe gets all these great Saab ads and great looking Saab websites while Saab USA gets stuck with ads that are fit for a Chevy.

So note to Saab USA, run these through Babelfish and get them into the newspapers and magazines that Saab’s educated, well off customer base actually reads.

By: Dan9-1

Dan9-1 — Wed, 13 Feb 2008 16:30:49 +0000

Sounds good, hopefully they can get these out in all countries then Saab could be laughing all the way to the bank…..?

By: LP (formerly SaabWookiee)

LP (formerly SaabWookiee) — Wed, 13 Feb 2008 15:59:11 +0000

Given Saab’s target demographic, one would think wit (i.e., these ads) would be used more often than just carpet bombing using tired tag lines (i.e., “Born from Jets”, “Saab was founded by 16 aircraft engineers”, “Born from Jets”, “Saab was founded by 16 aircraft engineers”…). But then, that just may be me.

Great ads. Would love to see more of these in the US.

By: Tompa

Tompa — Wed, 13 Feb 2008 13:58:35 +0000

If anybody at GM wants to know how to sell more Saab cars…just talk to your friends in Switzerland and do what they are dooing.

Saab Switzerland rocks!

By: donal

donal — Wed, 13 Feb 2008 12:44:37 +0000

they say the following:

1. ‘the difference is thrust’

2. ‘the difference is BioPower’

3. ‘the difference is grip’