More Saab 9-4x in my inbox
This time, it was from our friends at Saab History. They’ve sent me a newsletter highlighting their coverage of the Global 9-4x launch in Detroit last week.
It appears to be very polished and comprehensive coverage. I’ve not had the time to read through the entire article, but I will in due time, likely this evening. However, the real value appears to be in the various video interviews with various project participants from engineering, design, marketing and the professional skiing community.
Kudos!
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I visited Detroits Saab 9-4x display and was underwhelmed by the floor presentation.
Maybe it was the colour or the lighting , but the 9-4x concept didn’t look all that attractive or special.
I was also surprised at how few visitors were admiring it. Show goers seemed to like the look of a nearby 9-7x Aero more. The 9-7x Aero with its very appealing heavily metallic black finish looked much better under the auto show lighting. The 9-7x Aero also received positive comment from show goers. Despite my general dislike for BMW, even the somewhat weird X6 looks sharper than the 9-4x. Ironically its avant garde styling is closer to the Aero X than the 9-4x is.
I hope the 9-4x gets the attention it deserves between now and the official on sale date. I hope it translates as more attractive on the street and in the dealerships than it does in concept form.