15 responses so far ↓

• 1 brushmore // Dec 22, 2007 at 2:08 am

  I’m glad I wasn’t the only one slightly offended by the Saab USA holiday message.

• 2 Andy Rupert // Dec 22, 2007 at 2:09 am

  Kinda dumb.

  But I must say that the first Christmas card I received was from the local dealership: Classic Saab of Mentor, Ohio, USA.

• 3 eggsngrits // Dec 22, 2007 at 2:26 am

  Andy: Exactly the same for me — the guys at Eurofix (nee the Saab Shop) sent me my first one, too!

  (Must be something about that…)

• 4 Tedjs // Dec 22, 2007 at 2:51 am

  I just got my holiday greetings from Saab as well in my inbox. Kind of cheesy but whatever.

  Hey Andy – nice to see that the Classic Auto Group is still working hard to “to exceed the customer’s expectations.” I spent the better part of my career at the Chevy store, which was a… memorable experience. I have not been there since Saab got moved to Mentor so hopefully the legendary icon that is Jim Brown is taking care of the brand.

• 5 MDJ // Dec 22, 2007 at 3:04 am

  Don’t feel too bad about the Joneses, they just bought a BMW M5

• 6 saabyurk (Ted Y) // Dec 22, 2007 at 3:32 am

  Buggers Andy! I get my car serviced there and I didn’t get one — I’ll be checking my mail when I get home.

  Yurk – Andy doesn’t even have a Saab anymore… what did you do to these people?? EnG

• 7 Steven // Dec 22, 2007 at 5:17 am

  We get a traditional snail-mail Christmas card EVERY year from our Saab dealership, VOB Saab in Rockville. I also get one every year (as well as a birthday card) from the GM dealer in Michigan where I leased a car in 2003.

  Besides, the Saab one is not keeping up with the Jones’. Buying a Lexus because they did is keeping up with the Jones’. Not sure if you have those Lexus holiday to remember TV ads down there.

• 8 dan // Dec 22, 2007 at 5:27 am

  The Joneses don’t want cars with personality. The want whatever the high gloss magazines tells them is the best.

• 9 Alex // Dec 22, 2007 at 12:56 pm

  The only people who have a problem with “keeping up with the jones’s” messages are people who themselves can’t keep up…

  If it sells more saabs then it’s OK in my book, the brand desperately needs to attract new buyers and I can’t fault any ad campaign that manages to do that.

• 10 SaabKen // Dec 22, 2007 at 5:22 pm

  Maybe it should have been: “Keeping up with the Johanssons” …..

• 11 eggsngrits // Dec 23, 2007 at 2:07 am

  Alex: speaking as one who cerainly can keep up with the Jonses, that foolishness isn’t the issue. The issue is that I think that’s a terrible way to sell cars. Where is the information on the car? Why not say something about the feeling of driving the car? The neighbors’ envy? That’s the best you can do? I think not.

• 12 Andy Rupert // Dec 23, 2007 at 4:45 am

  I’m a bit late in replying, but after reading the comments of saabyurk and Tedjs, I’m wondering if I pass you men as I drive around NE Ohio. Look for a light blue XJ6 with “ARUPERT” on the plate.

  It’s a small world.

  Andy’s is the one with mayo in the oil. EnG

• 13 Jeff // Dec 23, 2007 at 11:52 am

  Eggs, the bandwagon marketing technique has been used for hundreds of years. There’s a time and a place for stats comparisons and trying to describe the “feeling” of the car, but mass Christmas mail isn’t it.

  I haven’t gotten any Christmas cards.

  Did you expect any? EnG

• 14 Jeff // Dec 23, 2007 at 3:32 pm

  Um…I honestly can’t tell if that was a serious question or some sort of veiled insult.

  If it was the former, then yes, I did.

  If it was the latter, then that was really mean and I’m really straining not to say what’s on my mind.

• 15 eggsngrits // Dec 24, 2007 at 4:58 am

  My goodness, Jeff. It was a joke. I was kidding.

  Therefore, it was neither.