Comments on: New 2008 Saab 9-3 ad

By: Brock

Brock — Tue, 04 Nov 2008 15:36:19 +0000

Epic Fail? wow. your cool. why does every one think they know so much? Go get lives guys. and dont give me BS about “Your just a loser man i have a wife and blablabla” i dont give a F…

By: Jeff

Jeff — Sat, 15 Dec 2007 06:47:06 +0000

Woah, necropost.

But…

I was in love with the Beatles!
I was in love with the Stones!
I was in love with Bobby Dylan!
Because I’m in love with rock and roll!

…Ready, Steady, Go – Generation X. That would have made for an interesting Saab commercial.

By: Wulf

Wulf — Sat, 15 Dec 2007 03:20:05 +0000

Try to find the “Korean Style” version, it’s even better than the original..

By: swade

swade — Sat, 15 Dec 2007 03:10:58 +0000

Ready, Steady, Go – Paul Oakenfeld

By: Heidi

Heidi — Sat, 15 Dec 2007 01:26:43 +0000

Does anyone know what the name of the song is in the commercial?

By: MarkoA

MarkoA — Mon, 15 Oct 2007 14:47:56 +0000

Unfortunately it seems that everything ending with “..saabusa.com..” is more or less cheesy. This is making jokes out of us: Saab drivers.

They should advertise something that is Saab, something good, economic, stylish and for gods sake – real!!

There´s some many things: styling (especially MY08 right now), great line of engines (well, not so much in USA though), safety, some Saab unique features – you name them, and last but not least XWD.

Who really wants to see pre-07 Saab burning in flames!? That ad doesn´t even show the new look clearly. Oh, I´m so disappointed.

By: Snotfjold

Snotfjold — Mon, 15 Oct 2007 13:55:55 +0000

I agree with Ying,

how come the American part of Saab – the ‘other’ Saab -can keep justifying these infantile ads year after year is a true mysteri. What is good enough for the rest of the world should be good enough for the US, considering the level of sophistication and brand delivery/message of the Global ads.

Please ‘other’ Saab, come to your senses, give the creative ad agency the boot completely and take what is developed for the rest of the world. Spend the creative budget on more ad space.

The Saab customer is much more refined than you obviously think.

In addition, these silly ads are seen by sensible people outside the US and they get very strange messages, as outlined in the comments above.

By: Saaboy

Saaboy — Mon, 15 Oct 2007 10:09:45 +0000

i hate that… its so childish… and barbaric…

By: Ying

Ying — Mon, 15 Oct 2007 08:19:50 +0000

I just like to know why teh huge difference in quality between the EU and US ads?

Why can’t they just air the EU one and save some of those (i’m sure, millions of dollar) fee to the ad agent?

By: cdp88

cdp88 — Mon, 15 Oct 2007 08:02:45 +0000

I still think this ad, for the
9000 featured here earlier this year is the way to go.

When you watch this ad you actually learn something about the car. Yes there is reference to the jet heritage but only to provide context. It is a fairly long ad, but then there were so many innovations in the 9000 that it would take that long to explain them all.

What a great ad and what a great car.