Comments

• ctm said:
  

  I don’t know… But then again, in Sweden nobody really care about ads from Saab and Volvo - we buy them anyway.

  -August 24th, 2007 at 7:13 pm
• Mag-X said:
  

  Wasn’t that chair in one of the “Saab vs.” ads?

  -August 24th, 2007 at 7:38 pm
• ctm said:
  

  You mean “The Egg”? It’s a famous example of Scandinavian design.

  -August 24th, 2007 at 7:43 pm
• Jr. said:
  

  Not the same girl singing, this time it’s Nina Kinert instead of the group Oh Laura.

  -August 24th, 2007 at 8:51 pm
• Mark_Belfast said:
  

  Love the shot where we go from view of the road, ‘through the interior of the car’, to view of rear of the car - pretty cool.

  Music nice but forgettable?

  I know I’m probably missing the point here, but I’ll swallow my pride and ask anyway. Is the ad trying to say:
  (a)Saab 9-3 is the lastest of a number of Scandinavian discinctive designs like the eggchair; or
  (b) that Saabs are design-functional and not as silly/sperflusous as those other designs and fashionable scare-crows?

  OK, there, I asked - what’s that answer? I think it’s all a bit too subtle.

  -August 24th, 2007 at 9:16 pm
• john said:
  

  I know I’m probably missing the point here, but I’ll swallow my pride and ask anyway. Is the ad trying to say:
  (a)Saab 9-3 is the lastest of a number of Scandinavian discinctive designs like the eggchair; or
  (b) that Saabs are design-functional and not as silly/sperflusous as those other designs and fashionable scare-crows?

  I had assumed (b) …I suppose it is open to interpretation.

  -August 25th, 2007 at 12:00 am
• BaRa said:
  

  (a) and (b) are not mutually exclusive. The add transmits both messages. The 9-3 is a (scandinavian) design icon, and it’s design has a purpose (other than just being an attractive designed object).

  -August 25th, 2007 at 1:27 am
• Andy Rupert said:
  

  Don’t all women wear serving spoons in their hair?

  -August 25th, 2007 at 5:44 am
• Lewis said:
  

  This looks more like an IKEA ad than a Saab ad, to me.

  -August 25th, 2007 at 1:44 pm
• Jeff said:
  

  Saab should ditch the wimpy acoustic alternative music it keeps using and toss us some Scandinavian METAL. BREH.

  Or at least use the Hellacopters.

  -August 25th, 2007 at 4:12 pm
• Andy Rupert said:
  

  Jeff,

  I’ll have to disagree with you on this one. I enjoyed the “Release Me” and “Through Your Eyes” musical tracks much better than the one used for the “Born from Jets” commercials.

  My opinion is that those two commercials underscore the difference between SAABs and the rest of the crowd. Anybody can rev their engine, squeel their tires, and crank out loud music. These commercials seem (at least to me) to be more cerebral.

  -August 26th, 2007 at 11:53 am
• Kroum said:
  

  Jeff, I am onboard. How about Saab - Sons of Northern Darkness?

  -August 26th, 2007 at 11:55 am
• Jeff said:
  

  Andy - The people who would rev their engine, squeal their tires, and crank loud music wouldn’t be listening to crazy Scandinavian metal, they’d be listening to Van Halen or Disturbed or Guns n’ Roses. There’s an ocean of difference.

  Also, I’d like to point out that I’m one of those people who loves revving engines and squealing tires. I personally don’t think using acousticalt in your commercials makes you cerebral.

  Anyway, I was mostly being sarcastic, but I really do think that Saab should use more aggressive music to back up the new aggressive look. Maybe not black metal (though it would be pretty cool, Kroum :D), but something less…quiet. I was serious about the Hellacopters, they’d be great in a Saab commercial.

  -August 26th, 2007 at 5:15 pm

Trackbacks

There are no trackbacks