Archive for July, 2007

The power of a strong brand - part 2

The power of a strong brand part 1 was written on June 1. In that piece, it was noted that whilst the Saab 9-3 Convertible has been applauded for it’s top crash ratings, the fact that Audi and BMW convertibles were rated considerably poorer was well and truly overlooked.
And in true “strong brand” fashion, [...]

Wheely important decision

UPDATE below!
——
Thankyou for the headline, Mr Fudd.
This post assumes that the insurance company will approve the claim on the Viggen….
As all Viggen owners know, the standard 17″ wheels are notoriously soft. If mine’s going to be fixed, it’s going to need at least two new wheels, which means that all four would need to [...]

Another call for the 9-5 - send it off with a bang!

My thanks to Gregg for letting me know about this.
Apparently Motor Trend’s annual car guide is a must-get issue. It covers all the current and new releases for the coming year. A sort of one-stop brochure for the whole automotive industry.
Gregg’s just got his copy in the mail and written to me about [...]

Saab 9-3 gets Royal approval

C’mon. Tell me that headline wasn’t just begging to be written.
Royal Ford is the motoring writer for the Boston Globe. And given that the north east United States is such an important market for Saab (I’m looking forward to seeing how the 9-3 SportCombi Crossover sells there), I’d take this to be a [...]

Sonett III in purgatory

If I was going to design a current (or future) version of the Saab Sonett III it’d be dead easy. I’d just do a Sonett-sized Aero-X. If I had to base it more on the original Sonett III design, it might be a bit more difficult. But I sure wouldn’t do what [...]

Another happy customer…

I’m posting this one as a follow-up as Ted S had been contemplating this one for a little while and eventually took the plunge after obtaining some pricing information from another visitor here. Nevitz had recently purchased a 9-3 SportCombi and done a fair bit of research, which he passed on to Ted prior [...]

Sunday Morning Snippets

This is Abs, in comments:
I am pulling my hair out trying to decide [whether] to get a discounted 2007 or a 2008! I do want the new styling (eye brow light effects, grill, etc), but do not know if the the$4-7K (w/ respective options) difference between the two years is justifiable. This [...]

Telegraph test of the Saab 9-3

I’m not sure what I trust less, a surname that starts with a non-capital letter, a double ‘f’ at the start of ‘ffrench’ or a review that uses the word ’somnambulant’.
I’ll go with the latter as I don’t know what it means (yet) and I shouldn’t judge a guy by the spelling of his name. [...]

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