My apologies for the lack of umlauts in the text above.
Despite the horrid photo, I though I’d better publish this for posterity’s sake if nothing else. This is an article in Saab’s internal newsletter thingy for this week, covering the trip to Sweden for Saab Festival.
Click to enlarge, and if anyone feels like providing a translation in comments then I’ll post it underneath the article later.
Erik has kindly provided the following translation:
“My Heart Pounds for Saab”
He is Mr. Blogg in the Saab world and is often first with the latest news from magazines and enthusiasts all over the world. The number of visitors is around 7000 per day. Finally, Steven Wade from Australia has had the opportunity to visit Sweden.
His blogg, trollhattansaab.net, has received status and such a serious image that esteemed news papers such as the New York Times used him as reference. With his network that he nurtured for quite a while he is often first with news on Saab.
- I like to write and I like Saab. It’s nothing that get you rich, but I have a job as an accountant on the side that provides for me, says Steven Swade when we meet him among some Saab legends during the 60 year jubilee. He is enjoying every second of his visit to Sweden.
- To, in a few days, get the whole of Saab’s history and meet the people that have shaped Saab and with your own eyes see the manufacturing has been a real kick, says Steven Wade.
What made you start the Saab blogg?
I drive Saab, it’s as simple as that. Once you have tried, you are hooked. I’ve been a Saab fan since my twenties. My buddy, who owned a Saab 9000, converted me. In Australia, or more rightly Tasmania where I grew up, it’s all about Holden and Ford, so I started to look towards Europe. In Australia, we love underdogs. Saab is a small brand which has picked a fight with the giants, we love that.
What is so special about Saab?
- The more I have studied the company and followed its development, there more in love I have become in the brand, the cars and the special aura that surrounds Saab. It’s not just another car. It has something unique and a technology that has always been ahead of the competitors. The turbo technology for example, was revolutionary when it was put into serialized production.
What is your impression of Saab in relation to Sweden that you now have visited for the first time?
- Swedes are practitioners and has a nation full of engineers. You have a genuine feeling for quality and an ability to transfer your technological skills into functional, user friendly solutions. That shows in Saab. And you have an independent relation to the rest of the world and high self esteem. That shows in Saab’s attitude. Just look at the concept car Aero X, what a charisma.
What does Saab mean to you?
- To me, Saab is character, and that has been confirmed by all the people I have met here. Severel of them has been part of shaping Saab. Others are worried about what GM will do with Saab, but I am not worried. The brand has a genuine identity and is positioned in the very first line when it comes to car manufacturing in the world. I definitely believe that you have a future. My heart pounds for Saab.
Awww shucks. Thanks Erik.