Comments on: Top 5 reasons why Saab should be on your radar

By: Steve

Steve — Tue, 15 May 2007 15:13:51 +0000

The Saab has become more generic since the take over by General Motors but still retains most of its Swedish cues but unfortunately the design of Saab is now performed in the European Design Center of General Motors in Rüsselsheim rather than Trollhättan now, neverless a great article.

By: Ashish Mohta

Ashish Mohta — Thu, 10 May 2007 07:23:07 +0000

Wow thats some good collection of cars. Great Blogs write about it too. Thanks

By: Briana

Briana — Thu, 10 May 2007 04:45:56 +0000

I loved this post! My dad is a Saab fanatic and I’m glad that he’s not alone. I’m definitely going to show him this. I don’t think he knows about the 1,000,000 mile guy but he’ll love to hear about it!

Take care,
Briana
http://www.collegefashion.net

By: Ali

Ali — Thu, 10 May 2007 02:41:59 +0000

wow that aero-x car looks rad!

I’ve liked ssab cars too, though I think volvo is one of the best in terms of safety.

I’ve also taken part in the group project, have a look at my blog.

By: Swade

Swade — Wed, 09 May 2007 05:54:14 +0000

That’s a good bit of recognition for the Saab community as a whole. I’d say the forum-type sites are better contributers to this culture of meeting etc, but I’m happy TS plays a part in it, too.

Great find, Ted.

By: Ted Y

Ted Y — Wed, 09 May 2007 05:21:57 +0000

Swade,
You’re the leader of a Brand Community:-)

http://newswire.ascribe.org/cgi-bin/behold.pl?ascribeid=20070507.145731&time=15%2026%20PDT&year=2007&public=0
Title: DePaul University Marketing Professor’s Study That Coined the Phrase ‘Brand Community’ Among Most Cited Research Worldwide

Excerpt:The groundbreaking article explored non-geographically bound communities formed among admirers of brands, such as Apple computers, Saab cars and Ford Brancos, and found that these communities operate in a manner similar to traditional, face-to-face communities.
Members of these communities feel a sense of commonality through their use of the brand and a responsibility to share information about problems, common repairs and support issues. They also feel compelled to relate brand narratives, such as “how the Saab saved my life,” Muniz explained. ‘

By: Ted Y

Ted Y — Wed, 09 May 2007 04:42:16 +0000

I think I might print this in pamphlet form to give to people (with a smile) when they ask me why I drive a Saab. Or maybe leave in the lunchroom, etc.

By: Jeff

Jeff — Tue, 08 May 2007 23:15:02 +0000

*claps

The owner’s manual for my 900 has a cartoon of the car avoiding a very confused-looking moose and I love it.