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Saab USA are now making the tan top available on the 9-3 Convertible, and it looks sweeeeet.

The press release is below the pic.

DETROIT – The sand often times conjures memories of walks on the beach with the fresh sea air swirling in and out with the tide. With the availability of optional tan colored top, in place of the standard black or optional blue colors, Saab 9-3 customers are now able to reminisce year-round in this robust four-season convertible.

A Sand convertible top was only offered in 1993 and 1994 on the first generation convertible. After a 13-year hiatus, and many customer and dealer inquiries, the Swedish-born brand conceived by aircraft engineers, the option returns.

“Saab is a customer-focused brand,” said Yanlin Sun, Saab 9-3 Convertible marketing manager. “Our customers and dealers alike asked us to bring back the sand … so we did.”

Since launching its first convertible, Saab has played a major role in advancing the popularity of open-top cars as a practical, all-year-round means of transport. The 9-3 Convertible’s premium quality, sprightly performance, sporty styling and generous equipment levels attract those who long for cruising around in the open air.

The Saab 9-3 Convertible is offered in the 2.0T and Aero trim levels priced at $38,240 and $43,845 respectively. As with all Saab models, the 9-3 Convertible comes standard with no-charge scheduled maintenance, the GM 5-year/100,000-mile Powertrain Limited Warranty as well as a 4-year/50,000 mile Limited New-Car Warranty.

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Without wanting to take the focus from the new top, which does look really good, what do you think of that press release? I’m not sure who wrote it, but it’s not one of the better ones I’ve seen coming out of Saab USA.

Is it a tan top or a ‘sand’ top? And do you have to squeeze the aircraft reference in even it makes a sentence read poorly?

As many publications just take the Press Release and run with it, this is a reflection of Saab and I’d hope it always reflects positively. Usually they do, but this one’s let the team down a little IMHO.