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I got this suggestion via email from Koo Wee Leng:
One effective way to increase the sale of the coming AWD Saab 9-3 is for new owners to attend a free one-week training course with Saab Performance Team at Sweden.
Now, I’m quite sure that this would be beyond the resources of Saab to even begin to consider.
But wouldn’t it be good if the three major markets, the US, Great Britain and Sweden all had their own version of the Aero Academy?
12 responses so far ↓
1 Mats
// Jan 22, 2007 at 11:52 pm
I know that there used to be a free education day at the Kinnekulle racetrack if you ordered an Aero spec. Saab. Dont know wether that’s still available though.
2 Swade
// Jan 23, 2007 at 12:47 am
I guess the Ice Experience could almost figure as a Swedish version, though it’s a paid experience for some and a competition prize for others.
3 Adam
// Jan 23, 2007 at 2:16 am
Sounds prohibitively expensive
4 ctm
// Jan 23, 2007 at 4:39 am
I would be happy just to get a magazine from Saab, the same way owners of most other brands do (Volvo, VW etc)…
5 Kroum
// Jan 23, 2007 at 4:53 am
It does sound prohibitively expensive, but they could do the Aero Academy in Canada for all North American customers. We’ve got plenty of cold and ice up in the Grim North.
6 Ivan (MuzX)
// Jan 23, 2007 at 6:59 am
An AWD 9-3 will sell herself, I suppose…
))
However, the idea is good, but it’s more realistic to organize some workshops by the local dealers guided by a member of the SPG, at the local race track/technical driving center.
7 Ken H
// Jan 23, 2007 at 7:59 am
If not exactly like the Aero Academy, some kind of owners gathering arranged by Saab(annually/bi-annually)and with some race track possibilities, it surely would be popular? And thing is, if it was done properly us owners would not mind paying a fee either.
8 Marc
// Jan 23, 2007 at 10:07 am
Doesn’t Saab still have the Aero Academy on the road track outside of Atlanta??
9 ChrisG
// Jan 23, 2007 at 10:50 am
ctm – FYI, in the U.S. we receive a Saab magazine.
10 Swade
// Jan 23, 2007 at 11:07 am
Marc, indeed they do – at the link provided in the post.
I was just daydreaming as to how effective it might be to have a similar setup in the UK and Sweden.
Come to think of it, it might be a good marketing ploy for the German market, too. It could use a boost.
11 SG
// Jan 23, 2007 at 12:22 pm
ChrisG,
Saab discontinued mailing these out to customers, only to new customers only.
The Saab Magazine for U.S. Customer’s is very hard to get.
Word on the street is that Saab Magazine will be complimentary with a new NINES subscription with the Saab Club of North America (SCNA.COM)
12 Joe Lobo
// Jan 23, 2007 at 12:33 pm
So long as this car is indeed produced and delivered to purchase, I will most probably attempt to buy one. No need to go all the way to Sweden to test it as I am sure will be a ripper of a thing.