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	<title>Comments on: Pick Me, Bob!</title>
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	<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html</link>
	<description>Saab 9-1, 9-3, 9-4x, 9-5, 9-7x News</description>
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		<title>By: TuuSaR</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2558</link>
		<dc:creator>TuuSaR</dc:creator>
		<pubDate>Sun, 19 Feb 2006 07:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2558</guid>
		<description>&quot;Biopower gets exactly the same mileage and CO2 output&quot;

When E85 is NOT used and that was the case month ago there, no official MPG&amp;liter/100 anywhere.
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		<content:encoded><![CDATA[<p>&#8220;Biopower gets exactly the same mileage and CO2 output&#8221;</p>
<p>When E85 is NOT used and that was the case month ago there, no official MPG&#038;liter/100 anywhere.</p>
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		<title>By: fred dzlsabe</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2557</link>
		<dc:creator>fred dzlsabe</dc:creator>
		<pubDate>Sat, 18 Feb 2006 15:36:33 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2557</guid>
		<description>The more dzlsabe sniffs, the more something is not right with this E85 bandwagon be it Trollhattan, Deetroit, or Decatur. According to the SaabSweden website the 2L Biopower gets exactly the same mileage and CO2 output as the petrol motor...not even .1+
/-. Thats amazing. At the Chicago auto show the other day GM was dizzy promoting E85(check GM.com) but Saabs Biopower car(no fanfare here)..very suthspicious...it had a G motor(#8 VIN digit) same as an Aero...huh? Can somebody in Sweden confirm what a true E85motor reads?
Then check admworld and explain the disparity between NA and EU-fuels...never fear Swade, they don&#039;t respond well either. I try to be well-mannered but all these execs really need their bottoms kicked repeatedly.</description>
		<content:encoded><![CDATA[<p>The more dzlsabe sniffs, the more something is not right with this E85 bandwagon be it Trollhattan, Deetroit, or Decatur. According to the SaabSweden website the 2L Biopower gets exactly the same mileage and CO2 output as the petrol motor&#8230;not even .1+<br />
/-. Thats amazing. At the Chicago auto show the other day GM was dizzy promoting E85(check GM.com) but Saabs Biopower car(no fanfare here)..very suthspicious&#8230;it had a G motor(#8 VIN digit) same as an Aero&#8230;huh? Can somebody in Sweden confirm what a true E85motor reads?<br />
Then check admworld and explain the disparity between NA and EU-fuels&#8230;never fear Swade, they don&#8217;t respond well either. I try to be well-mannered but all these execs really need their bottoms kicked repeatedly.</p>
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		<title>By: Swade</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2556</link>
		<dc:creator>Swade</dc:creator>
		<pubDate>Sat, 18 Feb 2006 02:44:22 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2556</guid>
		<description>Thanks Bill.  I know it&#039;d be selling out to a degree, but the vision for what I&#039;d do for Saab should the opportunity ever arise is different to this site.  One can live with some sort of silly hope if one chooses and I certainly wouldn&#039;t mind working for a company that I&#039;m very enthused about.  My current boss is a great guy, but the employer itself is quite uninspiring.  this would be a challenge I&#039;d enjoy being part of.  In the meantime, I&#039;ll just keep blogging away and enjoying my &#039;spare&#039; time.</description>
		<content:encoded><![CDATA[<p>Thanks Bill.  I know it&#8217;d be selling out to a degree, but the vision for what I&#8217;d do for Saab should the opportunity ever arise is different to this site.  One can live with some sort of silly hope if one chooses and I certainly wouldn&#8217;t mind working for a company that I&#8217;m very enthused about.  My current boss is a great guy, but the employer itself is quite uninspiring.  this would be a challenge I&#8217;d enjoy being part of.  In the meantime, I&#8217;ll just keep blogging away and enjoying my &#8217;spare&#8217; time.</p>
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		<title>By: Bill Bartman</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2555</link>
		<dc:creator>Bill Bartman</dc:creator>
		<pubDate>Fri, 17 Feb 2006 23:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2555</guid>
		<description>SWade et al: Two or three years ago a longtime SAAB mechanic and marketer complained to me rather angrily that &quot;GM&#039;s trying to sell SAABs through PR (public relations)&quot; and it wasn&#039;t working.  I&#039;m a former US print and broadcast journalist who tired of the lowering quality of my profession.  I see the blogs as pointing the way forward.  But the answer isn&#039;t here yet, and it certainly is not in corporate blogs full of PR.  GM is losing the PR war now on several fronts, from product attractiveness to public awareness of its financial woes.  So good solider Lutz is doing the only thing GM knows how to do these days:  PR.  If you became a blogger representative for GM you would lose all credibility with thinking persons and destroy the good reputation you&#039;ve built. I NEVER read that blog or any corportate blog; the non-reaction to &quot;Tell It To GM&quot; confirms what I already knew: it&#039;s PR &quot;spin&quot; garbage. And don&#039;t kid yourself, they&#039;d never allow you to continue leaks and photos.  Your blog is perhaps the best non-political one I&#039;ve seen.  Take it from someone who&#039;s stood toe-to-toe with corporations, politicians, and the military -- you don&#039;t want to get in bed with these types.  In fact, you need to be more discerning with their PR messages.  This month they reported and you echoed SAAB January sales were up 34 percent over the prior year. Typical PR, because with SAAB&#039;s low volume and an exceedingly poor January 2005 it required only 558 additional sales -- 2,196 vs. 1,638 -- to create a percentage spike that&#039;s largely meaningless.  GM naturally fails to mention US car sales overall were helped in January by unusually mild winter weather. In reality, SAAB US sales remain weak despite the strongest pricing incentives in the market, with no indication whatsoever of any notable upturn. (I predict a drop or, at best, stagnation in 2006 SAAB sales.) Consider the words of your fellow Australian and journalist John Pilger, and replace &quot;journalist&quot; in his first sentence with &quot;bloggers&quot;: &quot;It is not enough for journalists to see themselves as mere messengers without understanding the hidden agendas of the message and myths that surround it.&quot; No where will you find more hidden agendas and myths than in corporate, government, and military PR and, now, blogs.  You&#039;re new to this game, so I can&#039;t expect you to fully appreciate that, yet.  But you will.</description>
		<content:encoded><![CDATA[<p>SWade et al: Two or three years ago a longtime SAAB mechanic and marketer complained to me rather angrily that &#8220;GM&#8217;s trying to sell SAABs through PR (public relations)&#8221; and it wasn&#8217;t working.  I&#8217;m a former US print and broadcast journalist who tired of the lowering quality of my profession.  I see the blogs as pointing the way forward.  But the answer isn&#8217;t here yet, and it certainly is not in corporate blogs full of PR.  GM is losing the PR war now on several fronts, from product attractiveness to public awareness of its financial woes.  So good solider Lutz is doing the only thing GM knows how to do these days:  PR.  If you became a blogger representative for GM you would lose all credibility with thinking persons and destroy the good reputation you&#8217;ve built. I NEVER read that blog or any corportate blog; the non-reaction to &#8220;Tell It To GM&#8221; confirms what I already knew: it&#8217;s PR &#8220;spin&#8221; garbage. And don&#8217;t kid yourself, they&#8217;d never allow you to continue leaks and photos.  Your blog is perhaps the best non-political one I&#8217;ve seen.  Take it from someone who&#8217;s stood toe-to-toe with corporations, politicians, and the military &#8212; you don&#8217;t want to get in bed with these types.  In fact, you need to be more discerning with their PR messages.  This month they reported and you echoed SAAB January sales were up 34 percent over the prior year. Typical PR, because with SAAB&#8217;s low volume and an exceedingly poor January 2005 it required only 558 additional sales &#8212; 2,196 vs. 1,638 &#8212; to create a percentage spike that&#8217;s largely meaningless.  GM naturally fails to mention US car sales overall were helped in January by unusually mild winter weather. In reality, SAAB US sales remain weak despite the strongest pricing incentives in the market, with no indication whatsoever of any notable upturn. (I predict a drop or, at best, stagnation in 2006 SAAB sales.) Consider the words of your fellow Australian and journalist John Pilger, and replace &#8220;journalist&#8221; in his first sentence with &#8220;bloggers&#8221;: &#8220;It is not enough for journalists to see themselves as mere messengers without understanding the hidden agendas of the message and myths that surround it.&#8221; No where will you find more hidden agendas and myths than in corporate, government, and military PR and, now, blogs.  You&#8217;re new to this game, so I can&#8217;t expect you to fully appreciate that, yet.  But you will.</p>
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		<title>By: Teddy</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2554</link>
		<dc:creator>Teddy</dc:creator>
		<pubDate>Fri, 17 Feb 2006 19:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2554</guid>
		<description>Hi Swade,

I think you are on right track with this one. Communication with present/future customers 
is one of the most important things that any company that is selling something needs to address. 
With sites like this one and those forum sites (if it would be an official saab site) customers would get much closer to the company 
and more attached to the brand in question and I realy feel that GM is not exploating that possibility and they should. 
Especially with a brand like SAAB becouse it is a brand that is all about passion and anyone who knows anything about marketing knows that passion sells.</description>
		<content:encoded><![CDATA[<p>Hi Swade,</p>
<p>I think you are on right track with this one. Communication with present/future customers<br />
is one of the most important things that any company that is selling something needs to address.<br />
With sites like this one and those forum sites (if it would be an official saab site) customers would get much closer to the company<br />
and more attached to the brand in question and I realy feel that GM is not exploating that possibility and they should.<br />
Especially with a brand like SAAB becouse it is a brand that is all about passion and anyone who knows anything about marketing knows that passion sells.</p>
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	<item>
		<title>By: Swade</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2553</link>
		<dc:creator>Swade</dc:creator>
		<pubDate>Fri, 17 Feb 2006 18:18:13 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2553</guid>
		<description>TuuSaR, if you&#039;re implying that I was drunk whilst writing this, sorry mate, but I&#039;m a non-drinker.

I think you may have missed the point of the post.  It&#039;s about building brand culture and enthusiasm.  Yes, the automotive cycle is a long one, so how you interact with your customers can be a big issue in the meantime.  Aftersales service is a big part of that, but leveraging sites like this one and forums like those mentioned is unexplored territory for a lot of companies.  That&#039;s the point of the post.</description>
		<content:encoded><![CDATA[<p>TuuSaR, if you&#8217;re implying that I was drunk whilst writing this, sorry mate, but I&#8217;m a non-drinker.</p>
<p>I think you may have missed the point of the post.  It&#8217;s about building brand culture and enthusiasm.  Yes, the automotive cycle is a long one, so how you interact with your customers can be a big issue in the meantime.  Aftersales service is a big part of that, but leveraging sites like this one and forums like those mentioned is unexplored territory for a lot of companies.  That&#8217;s the point of the post.</p>
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	<item>
		<title>By: TuuSaR</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2552</link>
		<dc:creator>TuuSaR</dc:creator>
		<pubDate>Fri, 17 Feb 2006 18:00:28 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2552</guid>
		<description>Hah Swade have you popped open your weekend beers already now.

GM holds its own media output by media-site and feedback channel is very wide but not that visible.

And main point is that Autoworld has quite long delivery times, if you make a wish now, you have to wait 3-4 years to it become true. So GM aint rock band or restaurant, official enthusiasm sites are that for harder to build.</description>
		<content:encoded><![CDATA[<p>Hah Swade have you popped open your weekend beers already now.</p>
<p>GM holds its own media output by media-site and feedback channel is very wide but not that visible.</p>
<p>And main point is that Autoworld has quite long delivery times, if you make a wish now, you have to wait 3-4 years to it become true. So GM aint rock band or restaurant, official enthusiasm sites are that for harder to build.</p>
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		<title>By: Swade</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2551</link>
		<dc:creator>Swade</dc:creator>
		<pubDate>Fri, 17 Feb 2006 17:42:11 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2551</guid>
		<description>Sorry about the overlook Etienne!  There&#039;s probably a bunch more I could have put on there, but I was trying to focus on forums at that point rather than blogs.

If you&#039;re reading this from Europe, then Etienne&#039;s site (en Francais/Anglais) is definitely a place to get informed.

http://saab.skynetblogs.be/</description>
		<content:encoded><![CDATA[<p>Sorry about the overlook Etienne!  There&#8217;s probably a bunch more I could have put on there, but I was trying to focus on forums at that point rather than blogs.</p>
<p>If you&#8217;re reading this from Europe, then Etienne&#8217;s site (en Francais/Anglais) is definitely a place to get informed.</p>
<p><a href="http://saab.skynetblogs.be/" rel="nofollow">http://saab.skynetblogs.be/</a></p>
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		<title>By: Etienne</title>
		<link>http://www.trollhattansaab.net/archives/2006/02/pick_me_bob.html#comment-2550</link>
		<dc:creator>Etienne</dc:creator>
		<pubDate>Fri, 17 Feb 2006 17:15:55 +0000</pubDate>
		<guid isPermaLink="false">http://s18881.gridserver.com/archives/742#comment-2550</guid>
		<description>Sites like SaabCentral, The Saab Link, and yes, even Saabnet...and Saab.huy !</description>
		<content:encoded><![CDATA[<p>Sites like SaabCentral, The Saab Link, and yes, even Saabnet&#8230;and Saab.huy !</p>
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