Brand dilution

David over at Thirdway Advertising Blog has a great post on his site about the ongoing dilution of the Saab brand. Whilst I don’t necessarily share his pessimism about Saab’s medium to long term future, it is a timely reminder that the things that make Saab the carmaker that I love are becoming less [...]

Bob’s Aero

Saab USA have all three ‘Born From Jets’ ads on their website. You can view them by clicking here: Born From Jets.
I’m not sure I’d bother if I were you, though. It’s truly a case of “Seen one, seen ‘em all” as all three ads are exactly the same, except one has a [...]

Monday morning Saab snippets

If posting is light at the end of this week, it’s because I’ll be in Melbourne picking up my new ride: a 1999 9-3 Viggen. The car has been scrutinised by more men that Elle McPherson and finally, the price has been negotiated and agreed. All that remains is for me to jump [...]

Saab O The Weekend

Big thanks to Zoltan for sending me in a bunch of pictures, including this beautiful rear quarter shot of a late model 9-3. I’m getting quite fond of the 9-3 lately, so this one was right up my alley!!

If you’d like a photo of yours published as a SOTW shot, then just email me [...]

So little news, so much time

There’s been precious little Saab news to report in the last week.
Back in August I wrote an article here called There But For The Goofiness of ???? Goes Saab. The article was about the fact that Saab were effectively about 5 years behind their competitors. Contrast this with Audi, who accelerated their model [...]

More crossover mumblings

Owing to the fact that at times, I can be a monumental tight-arse with my money, I don’t have subscription access to the Automotive News website. I can tell you though, that they have a by-line stating:
General Motors is considering a crossover vehicle for its Saab brand. GM would base the vehicle on a [...]

9-3 Conv Photos

Two weekends ago I had the distinct pleasure of touring about in a brand new 9-3 Convertible. I was planning to write a big weekend review, but with all the fuss and bother with the Viggen in the last week, I just haven’t been able to form enough coherent thoughts to put pen to [...]

Saab Design Interview

The Canadian paper, Globe and Mail, features an interview today with Simon Padian, Saab’s head of design.
Nice to see him immediately toeing the corporate line:
Did you know that the first Saab vehicle was designed by aircraft engineers who had never built a car?
Look, I know it’s a good thing that they’re promoting the company’s heritage, [...]