On the road at the moment and PC access is limited, so posting is lite.
I was amazed this morning when I checked the comments to find about 15 or so new ones, most of them to the Tell GM about it campaign. As I said yesterday, there’s a wealth of good thinking out there and I really feel that this’ll provide some great feedback to GM. And the important thing is that it’s direct from you. If you’re looking for some Saab reading today then I’ll direct you to the comments page, where there’s plenty of good thoughts.
Thanks for your support and please continue to pass the word around.
I had the pleasure of catching up with a Saab Car Club of Australia mate of mine last night. His quotable thought of the day was a reminiscence about when you could recognise a Saab immediately at a glance. I still can, about 80% of the time, but the design movement toward the sport sedan body style has made that task a little more work. Of course, the instant recognition is most prevalent with that classic 900 shape. The other interesting design point Drew mentioned was the rearward-falling windows in old Saabs. When you wind them down they start their fall from the rear, pivoting from the front. It looks cool, means that you don’t get a breeze right in your face and is very, very distinct.
Bring it back!
Another thought that I read recently was at Saab Central. Unfortunately I haven’t had the time to find the link, but I’ll make amends later. Someone there commented on the fact that parts sharing, whilst a necessary reality in the automotive world, should be restricted to out-of-sight items and should not be seen in your premium models. If your’re buying the flagship model of a premium brand, you shouldn’t see centre console in a lesser brand. I know I’ve danced around this point in earlier posts, but that seemed to sum it up pretty well.
I guess what I’m trying to say is that whilst Saab will never be a big-unit-shifting brand, it can broaden its appeal, win its greater portion of market share and inspire a new generation of owners without blending in totally with the marketplace. It’s dinstinction is in the fact that it’s not only a leader in performance-value, practicality, safety and comfort – but also in design. Thankfully there have been comments in recent times from Saab in Europe that this will once again become a priority.
Let’s hope so.