Comments on: Selling Saabs Pt 2 http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html Saab 9-1, 9-3, 9-4x, 9-5, 9-7x News Thu, 11 Dec 2008 06:34:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dennis http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html#comment-824 Dennis Fri, 09 Sep 2005 00:39:38 +0000 http://s18881.gridserver.com/archives/341#comment-824 The way to dealer is the first step for a customer to find and eventually buy the car. I'm working at a dealership in The Hague in The Netherlands. The biggest challenge here is SERVICE, in this countrie they are looking for service, and they're prepared to drive more than 15-30 minutes for that. We're near the Volvo, Audi, BMW and Mercedes dealers, al in the same businesspark. Customers are always comming to look at the SAABs because they know the brand, and thats when we hit, then threu an enthusiastic talk about not only the car but the Brand and service helps selling them! and it realy works! The way to dealer is the first step for a customer to find and eventually buy the car. I’m working at a dealership in The Hague in The Netherlands. The biggest challenge here is SERVICE, in this countrie they are looking for service, and they’re prepared to drive more than 15-30 minutes for that. We’re near the Volvo, Audi, BMW and Mercedes dealers, al in the same businesspark. Customers are always comming to look at the SAABs because they know the brand, and thats when we hit, then threu an enthusiastic talk about not only the car but the Brand and service helps selling them! and it realy works!

]]> By: sam http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html#comment-823 sam Thu, 08 Sep 2005 15:40:12 +0000 http://s18881.gridserver.com/archives/341#comment-823 Here in Salt Lake City the SAAB and Audi dealers are only about 5 blocks apart in the downtown area, and both have new, classy-looking showrooms. It is the only SAAB dealer in Utah, however. Outside the large metropolitan areas in the western US, SAAB dealers are few and far between. Like 400 to 500 miles apart. That really limits the appeal of SAABs in this part of the country. Here in Salt Lake City the SAAB and Audi dealers are only about 5 blocks apart in the downtown area, and both have new, classy-looking showrooms. It is the only SAAB dealer in Utah, however. Outside the large metropolitan areas in the western US, SAAB dealers are few and far between. Like 400 to 500 miles apart. That really limits the appeal of SAABs in this part of the country.

]]> By: allan http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html#comment-822 allan Thu, 08 Sep 2005 13:58:57 +0000 http://s18881.gridserver.com/archives/341#comment-822 There are 3 Saab dealers within 30 minutes of me, and one of the dealerships has a sattelite service center about 15 minutes away, and on my way to work. What this means in the grand scheme of things is that the area I live in (Washington DC Metro) has a higher concentration of Saabs than a lot of other areas of the country. Of course, it would be nice to have a dealership even closer to home...but I can survive :). Oh, by contrast, there is only 1 Audi dealer that I am aware of within the same 30 mile radius (there may be more, but I couldn't tell you where). There are 3 Saab dealers within 30 minutes of me, and one of the dealerships has a sattelite service center about 15 minutes away, and on my way to work.

What this means in the grand scheme of things is that the area I live in (Washington DC Metro) has a higher concentration of Saabs than a lot of other areas of the country.

Of course, it would be nice to have a dealership even closer to home…but I can survive :) .

Oh, by contrast, there is only 1 Audi dealer that I am aware of within the same 30 mile radius (there may be more, but I couldn’t tell you where).

]]> By: Swade http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html#comment-821 Swade Thu, 08 Sep 2005 08:39:11 +0000 http://s18881.gridserver.com/archives/341#comment-821 That's the point, Jim, and it was obviously an influencing factor for you. Do Saab a favour though, and change jobs before you update your vehicle again ;-) I live in a city small enough that you can reach one end of the suburbs to the other in 30 minutes! But if you were in a big city and led a busy lifestyle, it's gotta be a consideration. That’s the point, Jim, and it was obviously an influencing factor for you. Do Saab a favour though, and change jobs before you update your vehicle again ;-)

I live in a city small enough that you can reach one end of the suburbs to the other in 30 minutes!

But if you were in a big city and led a busy lifestyle, it’s gotta be a consideration.

]]> By: JimF http://www.trollhattansaab.net/archives/2005/09/selling_saabs_p.html#comment-820 JimF Thu, 08 Sep 2005 08:18:44 +0000 http://s18881.gridserver.com/archives/341#comment-820 The deciding factor in whether or not I got a new 9-3 vs something else in July was the distance to the dealer. The closest Saab dealer to my office is at minimum a 30 minute drive. That doesn't make it too easy to get in there for the no-charge scheduled maintenance. By contrast, there are 2 entirely different Acura dealers within a 10 minute drive. I could even get to two different Volvo dealers within 15 minutes if I wanted to. The deciding factor in whether or not I got a new 9-3 vs something else in July was the distance to the dealer. The closest Saab dealer to my office is at minimum a 30 minute drive. That doesn’t make it too easy to get in there for the no-charge scheduled maintenance. By contrast, there are 2 entirely different Acura dealers within a 10 minute drive. I could even get to two different Volvo dealers within 15 minutes if I wanted to.

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